Besides wearing the same type of shirts all the time (different color), Martha Stewart’s style has always been characterized for addressing the down-to-house business women and appealing to the modern housewife.

Her style feels very homey with generally light typefaces and matte backgrounds mixed with pastel/seasonal tones and themes portrayed with a classic and organized cover layout (Usually portraying herself doing whatever the book says she is doing.)

Very simple and very readable cover usually trying to represent how simple or easy to follow the content of the book might be.

AWESOME Typeface mixing:

Kerning (terrible haha):

Bad leading:

Marking paragraphs

One of the purest forms of typography: Lettering is the art of drawing letters to create a unique and customized typography image. This design challenges the creative artist to integrate imagination, typefaces and text by combining them into a fluid and very creative art.  Creating this typographic art form grants the artist a great deal of “creative real estate” because it is done without the assistance of typical typography tools and it often requires diverse techniques to perform (free hand lettering, technical lettering and digital lettering.) Having the freedom to run and design typo by hand without any mold or pattern (paper or digitally) can be a very challenging task for any designer, but if done correctly, the artist can create amazing typography art.

For example: Nolen Strals’s Melt Banana

Another example: Sean McCabe

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As you can see, lettering (Hand lettering) is a very creative and vibrant technique to design in this medium, it is also the basis for many digital typography art forms and typefaces. However, one (the designer) must be very talented in order to design quality and premium lettering art work.

I recommend checking out this web page of an awesome lettering artist: Sean Mcabe http://seanwes.com/category/lettering/

Most of us, active and hungry-for-culture people, have seen or heard about this ongoing debate: paper vs. screen.  Everyday, we experience this clash of generations right in front of us, inevitably forcing us to take sides on the undisputed battle between these two. On one hand we have the immortalized paper book and every artistic element that surrounds it. The smell of the pages, the covers’ design, the type used to immortalize the words and the feeling of passing a page are some of these components. For some people, these elements are simply unchangeable as they will eclipse any upcoming technology. It wont matter how fascinating, inexpensive and practical it could be. On the other hand, the powerful E-reader, capable of superior practicality (especially in a narrow city as NYC where every inch counts), inexpensive and trendy.

I guess its pretty much about  individual choice and personal function. If you are more practical, cold and less sentimental then buy an E-book reader. If you are a classic dude or dudette who enjoys a good 3-4 pounds of awesomeness, then stay with the paper alternative. Anyway, why do we have to settle for one or the other? Nowadays, the word “Book” is taking a new meaning for people, and even though the E-book industry is practically taking over the paperbook, we are far away for having to settle for one choice.