Martha Stewart has branded her name and everything that comes with it. Americans run to buy Martha Stewart towels and linens, read her magazines on how to position the furniture in their homes and memorize the recipes from her books, magazines, tv show and apps.
There is a distinct style that accompanies anything with Martha Stewart’s name. The goal seems to be to make everything well, beautiful. Making things more pleasing to the eye, and that goes across all platforms of her brand. In Living Magazine the design concepts seem simple yet pleasing to the eye. Different type faces are usually used, combining serifs and san serifs. More of a feminine vibe is set out to the consumer. Also, there is not much design elements that make up the covers of Living Magazine, but it seems to work. There is a simplicity and warm feelings that accompany looking at anything Martha. From the bright, yet soothing colors to the typefaces used. Also, small caps are used along with upper and lower case words to make the text more eye catching but still seems well put together and easy to read.
Through the designs of Gael Towey the Martha Stewart brand seemed to become a well balanced system across all media. Recently Gael Towey was recognized for “Boundless Beauty”, a special issue of Martha Stewart Living magazine created for the iPad and featuring original and interactive content. It became the number one paid app on the App Store immediately after its launch; it was also recognized by Time Magazine as one of the top 10 magazine covers of 2010.
