This was designed by Lisa Hedge, for the International Culinary Center. She uses an exaggerated “2” as the main focus of the page, making it the biggest thing on the page. This works very well because the design is very clean and sleek, and if it were food, you would feel inclined to eat it! Every other character is in text size (below 14+), making it not too complicated and messy. If any other text was in display size, it would be competing with the “2”.

This “2” looks like it is announcing either a chapter, a step, or an important point. If it was in text size, it would not do it’s job in announcing whatever it is announcing. This difference in scale and size helps bring attention to what’s important, and eliminates a need for extra unnecessary ‘fluff’ (e.g. extra bolded characters, underlined words, etc).

The book title “Get Used To The Seats” by the students of Cardozo and Woodrow Wilson High Schools clearly show the use of scaling when compared to its accompanying texts.  With regards to its overall design, the various sizing of the texts not only emphasize the title, but also give the impression of depth on the surface of a skull that is wearing glasses.  Although there are major differences in sizing between the title the author, and minor differences between the title and subtexts, the alignment of texts combined with the varying sizes designed by Oliver Munday successfully brings out the overall theme of the book.

This design uses san serif typefaces. They use a combination of uppercase letters and lowercase letters. All the words are related to apple. The most important words are bolder and bigger.It gives off an elegant yet homey feeling to it. The sizes of the words are all in different sizes and scales. This design says a lot even though you can recognize the company by the logo.

http://neoformix.com/2011/WarAndPeace.html

Family Typography

http://imgc.artprintimages.com/images/art-print/jo-moulton-family-typography_i-G-65-6514-4QP6100Z.jpg (copy and paste)

With a combination of serifs and sans serifs, Jo Moulton’s Family Typography is vivid and sharp. It gives off an elegant yet homey feeling to it. The sizes of the words are all in different sizes and scales. Personally I enjoy looking at this design because the words have meaning and the words are well arranged.

This is a design from 3oneseven agency and was used on their home page. It is very successful because it is clear, interesting and relatable. Lots of white space to focus on the word Life as well as the other text.

This design uses scale in order to alert the reader to the progression of the words in the lyric used for the design. The largest word is used to catch attention while the words get progressively smaller. The work is designed by the art designer who goes by the name Ajnin on the artistic community Behance. The tension created with the size of the letters helps the reader also get a sense of the tone and meaning behind the words even though the song may not have been heard by the person listening. I’m personally very fond of the treatments on the type.

http://www.empirella.com/wp-content/uploads/2012/10/not-all-who-wander-are-lost.jpg

I feel this design has a strong message both in the meaning in the saying and also the way it is presented.  By using serif and san serif typefaces the words pop out more to you, making you feel more than you would think through the typefaces. The sizes of the words also causes tension within the design.

http://mrpatching.files.wordpress.com/2011/04/typography_by_bengisu666.jpghttp://

This design is showing the quote in a special way using size and scales and even its direction. “Art is breaking the rules” is the quote. You can tell by the scale of the r,u,l,e, and s and the brokenness of the letters that its puts this quote on a deeper level. It isn’t just oh that’s a nice quote but more like this makes sense. It’s almost there’s power in transforming a set of text saying something into it actually showing it. Not really sure who designed this it doesn’t say. I got this off someone’s blog. They were explaining a random system. Though the reason it works is because it has a method of chaos. Like in Hamlet, there was a method to his madness. Likewise, in this design the chaos in the word “rules” is working for the design instead of against it.

http://pinterest.com/pin/157555686933834317/

This designs works perfectly because the butterfly outline is nicely scaled in the middle using negative space to show the image inside the butterfly outline. I also like like how the type falls nicely in the bottom of the poster, still complimenting the image inside. This design was created by a French paper company.