For anyone who is in the advertising world, the words Leo Burnett should ring a bell. Leo Burnett is one of the leading advertising agencies in the US. As a frequent visitor to site (for maybe, a full-time job? =D), picking this site was a no brainer.

One of Leo Burnett’s mottos is “Big ideas come out of big pencils.” and that is where the basis of their homepage begins. You essentially navigate with a big pencil that draws as you swing your mouse over the various links. This aspect makes the site interactive as well fits with their overall theme. Another fun aspect of the site are the floating apples that contain quotes inspirational quotes by Leo Burnett. Although I am not too sure why they specifically use apples as the target for these quotes. My favorite one is,

“A real idea has a power of it’s own and a life of it’s own.”

Probably the one thing I’m not too crazy about is the music playing as you navigate through the site. It’s very carnival-ish not really fitting with the overall design. Also, if you listen long enough it gets almost creepy with a guy (Leo Burnett??) saying “Lalala, I’m waiting.”.

Overall, I think the Leo Burnett site really showcases Leo Burnett’s stature and prestige as one of America’s leading advertising agencies. By having an equally as creative yet simple flash designed site makes Leo Burnett stand out from the rest.