Plugintothesmartgrid.com is a website explaining GE smart grid technology. This site teaches us about alternative energy, CO2 emissions, etc. (Ex. Making the power grid just 5% more efficient reduces 262.1 billion pounds of CO2 which equals reduced emissions on 21.6 million cars or having an additional 32.4 million acres of trees). This is all explained visually using animation. You will also hear a man speaking which allows you to watch the graphics more closely without having to read too much. The colors used here consists of earth tones (greens, browns). This works well since the website is about saving the environment. The motion throughout the whole experience was very smooth. Interaction is 100% necessary here. You need to either pull levers or plug in turbines in order to activate the motion. I enjoyed watching every single animation.
This site does not directly sell a product. It does however try to promote the smart grid technology. It explains how more people should use it for a healthier planet. It focuses more on how we can make Earth a better place rather than where we can get the product, how much it costs, etc. We can leave the site being more aware of the environment without thinking about a certain product to buy.
Extra: Check out the augmented reality section. You can see a digital hologram. All you need is a webcam and a printed piece provided on the website. Follow the instructions. It works.
I like this website a lot. The starting page is really catchy and the question the speaker asked drove me to click onto the next page to find out about the answer. The 3D animation and different sound effects accompanying the content made it fun to go through the site while actually learning about alternative energy. The interactive component of the website also made it interesting and engaging. I think the website is very helpful in a way that it helped learn something new about using energy and COS emissions.