Truthaboutbooze.com is a site about the effects of alcohol abuse amongst college students. I think it’s a very user friendly site for college students. Colors are bold and striking, making it more likely that the target audience will look at the site longer. Images are of young adults who are sharing their stories of alcohol abuse. Interactions are simple and asthetically pleasing to the eye.

I find this site incredibly different from a site that is selling something because I find a site that is selling something to be very complex and slightly complicated. Informative sites are rather simple, with simple animations, pictures, and colors. For example, last week someone posted the Snapple site – Snapple created that site in the mindset of selling the brand of Snapple in the form of a very complicated (yet fun) flash design site. In truthaboutbooze.com – a more serious matter than Snapple, uses a more serious tone yet appealing to it’s target which is college students.