I found both these banners and in comparison, I believe, one works well while the other one still needs work. A flash banner works well if it: conveys its main point and is done in a clear and appealing manner. What works poorly is if the effort put into making the flash banner is conveyed more so than the original intent for its purpose. The cartoon smart banner is a good banner because it clearly gets across its point of advertisement in a neat, sharp and fun way. There isn’t a lot going on at one time. Its modern taste brings in the business aspect that it represents while still including a cartoon animation that depicts it’s versatility. that. The actual banners website, http://www.cartoonsmart.com/, has a slight different style to it than the the banner itself, but it works. The second banner isn’t so much a good one because it shows little effort. If the banner is to advertise what it displays, what is displayed should be made perfect or made to seem perfect. The photos used in the second banner of the couches aren’t clear enough–they are a bit ‘bitmappy.’ A Good banner wouldn’t include fuzzy picture but sharp, appealing ones that draw its audience to desire it. Also the layout it is pretty cool, but if the layout is more of the focus than the product itself it is a very successful banner–it is a banner that failed to do its purpose.