Comparing Banners

Princess Cruises’ website has a beautiful banner that can be found here: http://www.princess.com/.  It slowly plays elegant and breathtaking pictures of the cruise line.  There are images of the dining area, the pool, the exterior view of a ship, and many more.  I like it that the banner plays the images at a slow pace so that its viewers can admire the scenes before them.  It gives a feeling of relaxation.  The images are also very sharp and crisp, which make them aesthetically pleasing.  Lastly, I like the interactiveness of the banner.  It allows me to visit other webpages.  It’s also a plus that it replays itself.

On the other hand, Sleepy’s banner is not well made.  It can be found here: http://www.sleepys.com/.  It is very plain and it plays only once.  It sends the message that the price of the mattress is half off, but it does not use flash effectively.  The designer could have conveyed the same message without using flash.  Even though a red color is used, the banner still looks a little dull.  The blue color might look better if it were darker.  Towards the end of the flash animation, the “Twin 2PC Set” and “Full 2PC Set” shrink, but I don’t think it really adds to the advertisement.  The regular prices are also too small at the end of the animation.  It might be better if the designer had made the prices bigger and then crossed them out with a flash application.

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