On the home page of the “Lucky” magazine’s online publishing there is an ad that invites you to sign up for the “Self Challenge”. This ad in my opinion is very well done with the use of movement in the rotation of the petal like shapes with the “wishes” of the participants and also how the petals took on the form of a butterfly and flew off. The use of the background picture of a beach was kind of “cheezy” but still the colours were interesting and captivating. The font they used was readable and “fun” and the colour being hot pink would make people pay more attention to it.
http://www.instyle.com/instyle/
On the home page of the online version of “In Style” magazine there is a banner ad that claims it can help you find your perfect celebrity haistyle. This ad to me is very boring with just a stark white background and the quality of the photos used are poor. Even though I know they used the red and white to keep with the theme of the magazine I think they could have jazzed up the ad a little bit to make it a bit more eye catching.