Keyword(s)

Information Processing: is the change (processing) of information in any manner detectable by an observer. As such, it is a process that describes everything that happens (change) in the universe, from the falling of a rock (a change in position) to the printing of a text file from a digital computer system.

“it is at the heart of executive activity, indeed at the heart of all social interaction.”

“To be an attention conserver for an organization, an IPS must be an information condenser.”

Communitarian: a philosophy that emphasizes the connection between the individual and the community. It’s overriding philosophy is that a person’s social identity and personality are largely molded by community relationships, with a smaller degree of development being placed on individualism.

This word grabbed my attention in the text “Social Networking Exploitation”. I wanted to know the definition because “Arvidsson argues that, “the post-Fordist production process directly exploits the communitarian dimension of social life” (p. 241). By capturing and channeling user-generated activity for marketing purposes, emerging forms of online commerce subsume the potential diversity of social life to narrower commercial interests.” (p. 83) When we discussed the idea of exploitation in class, if my memory serves me correctly we were under the assumption that if one is unaware of someone’s (other than themselves) benefit then the unaware person is being exploited, such in the case of immigrant workers, young children and underage girls in sex trafficking, etc. Andrejevic explained the industrial era’s exploitation of workers in factories, the system meticulously designed to increase productivity from workers. But we are aware of the way our data is compiled and sold for corporate gain, but we continue to use the platforms because at this stage we need them.

Final thought, I wanted to include this passage which touches further on being exploited and our participation in the process from Andrejevic “Users clearly enjoy and benefit from online activities even as they gen- erate value for commercial websites. The result, they suggest, might be better understood in terms of mutual benefit than exploitation:
Rather than being a zero sum game where if companies derive economic benefit it negates social benefit to the users (and hence is couched in terms of exploitation), is this instead an example of a new articulation of a coop- erative and non-zero sum game whereby different motivations and value regimes co-exist?” (p. 83)

Cybernetic Commodities: 

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