The last few weeks of my product development were mainly about reducing the size of the chair. The chair originally started as a much larger device that had a chamber for water displacement at the bottom. The chamber was moved to the back of the chair and the device was slimmed down considerably after talking to potential users who indicated that they would want it to fit more easily in an apartment or home. At one stage the chair had a removable back that could be used on regular chairs and in cars but potential users also indicated that those devices typically hurt their neck more than provide relief due to the awkward sitting position.
I created a video that focused on the benefit of “freedom”. In talking with my potential customer throughout the process I found that being able to perform activities that they used to do before (jumping, lifting heavy objects) was very important to her. I also learned that the empathy stage of Design Thinking can be used not only to determine what a consumer might want out of a product or service but just as importantly why they might want those benefits – what it would allow them to do differently or better or how it would improve their lives.
Obviously this “why” can help educate the marketing around the project but I think, in developing a product, understanding why the user derives certain benefits can create more empathetic innovation that better serves their needs.
Final Tinkercad Link: https://www.tinkercad.com/things/cti68iP3V9N
Screenshots:
WOW. I think that using users’ testimonials are one of the most effective communication technique, and you do it very well here. Also, I am soooo jealous of your video skills!! This literally looks like a real ad!! I am reconsidering mine all over!! you used images relevant to your speech and it felt professionally made.
The last point that you make with (I would guess your beautiful wife!) around the “life without pain” and emphasize the freedom this would bring, will surely relate to the niche market you’re looking to target.
Amazing job Patrick!!
Also that you placed the “ad” first on your blog makes the whole difference
Amazingggggggggg. Your voice sounds sexy through your professional devices. I mean it!!! You also created a value “freedom” for this product. Nice skills learned from Marketing Management.
Very nicely done! And a testimonial…I almost expected to see you in a doctors coat walking around the demo!
Great video patrick! This was my favorite product in class. It really focuses on a real problem that many people have and you relayed the message wonderfully through the video. I really hope your wife gets the best treatment to her longstanding problem and she feels and recovers completely. Great work on the product evolution and the video!
I thought this is one of the real advertisements that are available on YouTube. I’m impressed that you have succeeded in downsizing the product in response to your wife’s comments.
I really enjoyed watching this ad. It was professional and it felt real (because it is a real problem for many people!). I think it was a great idea to have a testimonial to help the audience connect with the product and to take it beyond into what they want to achieve (past the pain and into a state of freedom).
Great job, Patrick! Your ad and product have so much credibility thanks to your wife’s testimonial, and also the incorporation of all the medical research I know you looked into in order to design the first version of your product. The final prototype is definitely more practical in terms of space. I also really loved that your wife explained the intangible benefits your product could provide for her. I sympathize and hope something like your product actually makes it to market and helps people who need this type of therapy.