MEME – THE MEDIUM MAKES THE DIFFERENCE
I chose these images because they show how the way we carry a message or an object can make the difference. According to McLuhan, the medium influences our society to the point that it can be able to re-shape and change the way how we behave or do things. In this image, I’m showing how the medium (the trucks) allows users to deliver their message (the garbage) in different ways. The person who’s driving the little truck has to do more work in order to carry all the garbage from one place to another, and it might be not too efficient. On the other hand, the person driving the high tech garbage truck can collect garbage faster without making too much effort. This allows the person with the high tech truck to reach more houses and share the collection of garbage with more people. I’d like to relate this example to the internet and television, the internet would be the high tech garbage truck and the old truck would be the TV. This example shows how the internet can reach more users in a more efficient way at a lower cost. On the contrary, TV is limited in terms of reaching viewers and its costs are much higher.
The image below is just an extra photo that I’d like to share with my class.
