Grind Time

The 5 principles of New Media Arts are: Numerical Representation, Modularity, Automation, Variability and Transcoding.

Numerical Representation– New media arts projects are made up of digital coding. They are values of represented numbers. Mathematical equations called algorithms are formulas used to solves problems or create media. Both the visual and verbal forms of new media is programmable. We can use digital codes to design interesting media arts.

Modularity-Modularity is constructed using computer science. Pixels, images, text, sounds, frames, code are the attributes that are fused together to create new media.  New media can be altered with these separate components to layout better forms of the project.

Automation– Automation is the fundamental base for artificial intelligence and virtual reality. In this chapter Manovich talks about low and high level automation. He describes low level automation as the type where the person using the computer  modifies or creates from scratch a media item using pre-loaded pages/templates or algorithms . The computer that’s controlled by the user can create an image or other intended projects.

Variability– Lev describes this as  “something that is not fixed once and for all, but something that can exist in different, potentially infinite versions.” You can take an item and shape it in a way from the original version that it varies by using other values to change the outcome of the original. An arrangement of numerical representation and modularity.

Transcoding–  It is the process where an object is altered from one form into another. Taking media like a piece of artwork and changing it into data from a computer. When it is transcoded, or transformed, it takes on a different shape digitally while remaining the same visually to the user. Manovich says there are two different types of visuals. The culture layer and the computer layer. The culture layer is what remains recognizable to people and the computer layer is digital coding that the computer uses to translate into objects we are mundane with.

Those are the 5 principles of New Media Arts.