Throughout this team’s presentation, a consistent teal color is used to match the company’s logo. For their SWOT analysis, they used teal to emphasize the company’s assets, drawing the eye toward the optimistic dataset. The contrast between the teal and white text boxes aids legibility of this text-heavy slide, enabling the audience to cluster strengths with opportunities, and weaknesses with threats.
This team selected a PowerPoint theme that facilitated their use of high-resolution images as backgrounds to their slides. They elected to use legible white type over these background images, and ensured that the background images were dark enough to facilitate contrast. When necessary, they darkened the images.
The theme, color, typography, and contrast of these slides have been purposefully chosen to support audience understanding. The use of black and red as dominant colors reflects the colors of Netflix, the company under analysis, and the black background allows the colors to pop, especially important on the bar graph slide which makes use of color coding. Consistent slide blocking (with title, subtitle, main body text, and footers with talking points) eases audience understanding, as they always know where to look for what information. Icons from the agenda slide are used throughout the presentation to indicate which part of the presentation the slide supports, thus serving as a progress indicator for the presentation as a whole.
