Mom & Pop Consulting Lean Canvas

Problem

When I opened my business, I was younger and inexperienced. I stumbled through many hurdles. once my business was up and running, I realized that if I had help putting all the logistic together, it would have made my business became successful faster. Before my next adventure, I decided to enroll in a bachelor degree program. During my student experience I came across future entrepreneurs. They all have the same problems : we have the business idea but we don’t know where and how  to start. They are right. Consulting companies charges hefty fee therefor this service is reserved for big pocket entrepreneur. Help exists but to put it all together will require immense effort and time that a small company doesn’t have.

Unique value proposition :

For our future customers our unique value proposition will be to open a business in NYC hassle free and ready to be successful from day one. Throughout the all project we want to make sure that our client will be listened and offered the best human and professional experience possible. We want to take the stress away from our customers so they can focus on performing the best in their shop. Leave it to us to deal with the unglamorous aspect of opening a small business.

Solution

I want to develop a strategy that will enables and help people opening small business in New York City. My strategy will consist of creating packages that are tailored to the business need. Each package will consist of a network of professional that will be hired depending on the field the client is. The network of professional will include corporate lawyer, real estate lawyer, litigation lawyer, commercial real estate agent, accountant, bookkeepers, social media handlers, hiring firm, angel investors, consulting managers. We will regularly doing performance review the first year of the opening to make sure the strategy chosen works and/or pivot the strategy as needed.

Key metrics

The key metric we will use is to compare the first year failure rate of our clients compare to the city average. We will also track performance month to month for the duration of our client contract.

 

Channels

For our channels we will be approaching Baruch SBDC in order to create an alliance . Eventually other NYC SBDC colleges will be approach. We will advertised in social media platforms that have the same target market we wish to reach, i.e. Facebook, Instagram, LinkedIn. We will also rely on word of mouth (which will be more of a focus once our company is getting older).

 

Unfair advantage

Mom & Pop Consulting founder experience will be one of the unfair advantage. By going through the hoops and loops of opening a business , the founder is able to have a better conceptual vision and better understanding of the general market  in NYC. By keeping cost to a minimum, we will be able to cut pricing and become affordable for small business that cannot afford the big consulting company. In Mom & Pop Consulting, our customer will have a face and not a number. We will be taking care of our customers as parents take care of their children.

Customer segment

our main customer will be a or  soon to be graduated student that is most likely a foreigner . This person will be very motivated with a good business concept, focus and with a determined mind. We will first reach out to Baruch Students and eventually we will include students form other NYC colleges.

Three Assumptions that must be true 

• Help is not easy to get and put together for small entrepreneurs
• There is a demand for opening small business in NYC
• Founder experience and languages skills  are helpful