The main competitor for Mom & Pop Consulting is the New York Small Business Development Center. While working on the competitive analysis, I discovered that the NYSBDC offers an array of diverse key activities. I will duplicate most likely the entirety of the key activities as it will be necessary in order to attract our main customer segment. Some of the factor Where Mom & Pop Consulting will deviate from NYSBDC is the practicality and human approach.

For the practicality, I realized, after a throughout look at the NYSBD website that it can make the potential customer become quickly overwhelmed with information. Time is of essence for everyone, but it is particularly true for aspiring and current small business owner. The avalanche of information in the NYSBDC website can discouraged many to even book a consultation with an expert.

For the human approach, Mom & Pop Consulting will want our future customer to know who they are going to work with. Before coming for a consultation, future customer will have the possibility to learn and engage directly with the owner of the company and, eventually, with former customers that can be used as an example of success. By sharing my own experience, It would help create a sense of trust from the customers.

NYSBDC has a competitive advantage in the way of locations ( They have 22 campus based offices throughout state) and cost ( free services), I am positive that we will be able to compete for the following reasons :
– By being a small company we can control better our customer needs. If needed We can bring our office to the customer. With the advance of technology an office can fit inside a laptop. Our main location will be central and close to the Baruch Campus to facilitate our customer visit.
– By offering free services, the NYSBDC gets thousands of new customer a year. It sounds great on paper, but one may run the risk to feel like a number and not a person. Which may cause many to not pursue their dreams. At Mom & Pop Consulting, we will be very selective with our customer choice as we will want our customer to be as passionate as we are and ready to work for their dreams.

Our value proposition will be similar to the NYSBDC : “Realize Entrepreneurs dream of business ownership” and we will add ” By having your dedicated and passionate consultant, you can go back to what you love most and leave the boring and red tape part to us.

You can look at my NYSBDC Business Canvas here :