Reading 2: Marshall McLuhan, The Medium is the Massage


Marshall McLuhan describes medium as “any extension of ourselves”. When we think of Media (plural of medium), we think of radio, a book, etc.. as a method used to communicate.  As humans, we tend to alter our senses (daily) whether we’re aware of it or not by using a form(s) of media.  With the rapid growth of new media, we now can watch popular shows like Homeland or The Walking Dead and tweet about them or write a blog about them before the West Coast gets to watch the shows.  As a member of Gen-X, we are most likely stereotype the rapid change new media brings.

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