I picked Nike as the company that I want to work on further.

First, it’s because Nike is the leader in the sneaker industry that stress on customized design, comfortable footwear and high technology. Therefore, they will probably be open minded enough and interested in using the edgy 3D printing technique in their ad campaigns.

Second, I like Nike’s “2014 World Cup: The Last Game” 3D animated ad (See the link flowing), and I also like their brand strategy of stressing young, brave and risk-taking.

https://www.youtube.com/watch?v=8tIcFAENGz0

Third, Nike offers a service on their website to allow customers to customized almost every kind of their shoe. I believe, when combining 3D printing with this, it will move this service steps further and even changing the shoe industry.