Internship Final Report
During this summer, I have been interning with Google at their Mountainview, California headquarters for their BOLD summer internship program. I’m in the Google Marketing Solutions division, specially on the Small Business Sales team. As an intern, my evaluation is reflected from three core factors. First, even though we are interns, we get a real book of business that consists of 135 small/medium sized businesses. With these businesses, we have to help them strategize their digital marketing on our platforms, which includes Google AdWords, Google Analytics, YouTube, etc. The other part of our evaluation is our internship project. This project was to plan out a program where local bay area businesses can come into campus and get in-person AdWords consultations. From there we had to plan out the event, while also finding partner teams in Google so that the program is sustainable after we leave. Lastly, the 3rd part of the evaluation is our GBO attributes. This is basically a scale that’s used to measure our leadership, communication, and overall Googleyness.
During this internship, one powerful interaction I had was with the Vice President of Sales in the Americas at Google. During the first few weeks of my internship, I took a shot in the dark and decided to email him and see if he was willing to have a a quick sit down. My mentality going into this was that I’m more than likely going to get a no, or no answer at all for that matter. To my surprise, he emailed me back and said that he was going to get his admin to put some time on both of our calendars. The meeting went really well, and he was a very interesting person who has very honest about his past mistakes and his criticism of the company. One of the questions I asked that really got him going was when I asked him how he viewed the landscape of digital advertising changing, and the role Google can play in that.
Somethings that I got from my classes at Baruch that I still use is effective questioning. For me, I always come into networking 1:1s with questions prepared that wouldn’t just be the standard and redundant questions, but actually questions that are thought provoking. Also, I definitely leverage my lessons on project management in this internship. Working on a team with people who think very different can be challenging, but for me I combat this by trying to nurture a dynamic that is very inclusive of everybody’s ideas and thoughts. From there, you’re able to collect the best ideas that the majority agrees on, and act upon them.
For me, this internship easily met my expectations; and in many ways exceeded them. Coming in, I was really expecting to be challenged in my role and to constantly be kept busy. And to say this role is challenging is an understatement. Literally the hardest work I’ve done in my life, and its comforting knowing that even though it’s stressful and difficult, I am still enjoying it. If there’s something I can highlight as something I did not know about this role, it would definitely be the impact it has on Google as a whole. Coming in I did not know a lot of about the Small Business Sales role outside of the core responsibilities. But in me attending different All hands meetings in the company, I found out that SBS is not only one of the biggest revenue generators for the company, but is also currently the fastest growing company of the business. Also, going in I wanted to be able to get a holistic picture of the company, especially the business side of it. And that was also something I’ve been given the tools to do because everyone is so open to helping us as interns. I have not gotten rejected in any of my meeting request, and that’s really a testament to how open and collaborative the culture is here at Google.
This experience has done a lot for me as far as reinforcing the trajectory I think I want to pursue. Working at AOL last summer in Consumer Marketing, I knew that, in at least some capacity, working in the business side of tech companies was an enjoyable role that I may want to take moving forward. Even though I enjoyed it, I ultimately made the decision to not go back and pursue a totally different experience for my next summer internship. I thought that doing something in finance for this summer was a good opportunity to take since it was a totally different corporate environment and culture. But ultimately I took on another internship and Tech, and that was without a doubt the best decision. Moving forward, especially post-graduation, I believe that the Tech industry is my area of focus, and is the industry I would like to stay in moving forward. My plan, for now at least, is to stay in the tech industry, for as least the first couple years out of graduation. From there I want to ultimately work my way into management until I’m comfortable with taking the time out to pursue my MBA. From there my goal is to be in higher level management where I can hopefully implement change across the teams I work with. Ultimately, there are still issues in tech like diversity that I’m passionate about working on. And my goal is to be in a position wear I can influence that type of change.
One of the things that stuck out for me from this article was the emphasis on what the common mistreatments of inters are, and the different shapes they can take. This treatment can include tasks such as making coffee runs and other meaningless task that get thrown to the intern. I have heard storied like this many times before, and how a company treats their interns for me displays how valuable interns are to them. When thinking about my internship experiences compared to the bad ones in the article, it is for me to see how the companies I’ve worked did a great job not marginalizing me as just an intern or a glorified assistant. In both roles I was given real work that really impacted the work that was being done within the team; and it was gratifying knowing that I was doing work that actually mattered. One thing that was mentioned in the article that was also interesting to me was goal setting wiht your manager. This was something that I felt like Ive been able to really take advantage of in my current role more than my last.
This article starts off with information regarding the things that employers are looking for; and these include college reputation, internship experience GPA, and coursework. The most important attributes for employers were internships, employment during college, college major, volunteer, and extra curricular activities. In my experiences with interviews, this is something that is clearly true. In all the behavioral interviews I had, I was asked more about my major and internships than my GPA. Companies now a days want more then the student with the 4.0 and who is not doing much else. Being able to show case how well rounded you are is crucial in interviews because ultimately that is the best way for them to gauge how well you can juggle work and still perform well.
“This internship may be a the start of a long-standing career,” this line immediately jumped out at me because it definitely describes my outlook on my internship. One of the biggest actors on my choice of choosing this offer as supposed to my other offers was that this was the company that I envisioned wanting to be at long term. This article lists 15 ways you can ultimately set yourself apart as an intern. One of the things that was mentioned was networking, and for me this was something that I came into my internship knowing I was going to do it. Networking for me was something that was mandatory, especially because I did not want to leave the internship feeling like I did not meet enough people within my team, and also outside of the team.
21 July 2017
For my internship, I was assistant to the Sports Information Director, John Neves. A sports Information Director is responsible for posting and updating everything you see on the school’s athletic website, they handle social media, and organize game meetings between the school’s so a team can play a game. They keep the schedules up to date, update the box scores, write a game recap after the game is finished to highlight what happened during the game. They are in constant contact with their school’s athletic director. The Sports Information Director’s main job and goal is to make the student athletes and school look good. I would help John write stories for the website, update the team schedules, I helped write and organized the department end of year report, I interviewed student athletes and coaches for information on stories I then wrote, I made the end of the year cover for the end of year report that will be going out nationally to other schools and to our alumni if they are interested in what the department has done over the last year, for the end of year report one section is 10 quotes from student athletes about their experience as not only a student at the school but an athlete and how the athletic department helped them that I received as an email and then had to find a picture of that student athlete playing and include I in the end of the year report, and finally I was the headliner for a photo project where I had to go into old photos from years past and tag who is in each photo. The internship tested my abilities and made me very interested in the behind the scenes of a sports department.
It is hard to pick just one powerful or memorable interaction, so I will be combing them into one big one as they were both part of one big project. One memory that sticks out in my mind from my internship is the 10 quotes I got from student athletes. My boss John was on vacation for a week and the athletic director, wanted to get the end of year report started but she believed that only john would be the person to help her get started on it. My other boss Carrie believed that I should at least try and see how it looked and worked out, so Heather, the Athletic Director, called me into her office early one morning and explained what she wanted me to do and how to make it look. She told me to take the 10 quotes I received put them in a word document then find an action shot of that person playing and put the quote on it or next to it. I told her I understood and I thanked her for this opportunity. I then spent the rest the day taking the quotes I received, typing them up, adding the person’s name and adding a boarder around their quote. I then had to go into the photo bank and find a good action shot of each person and match it up to their quote. I finished by the end of day and gave it to Carrie and Heather, Carrie was smiling and said, “I knew you could do it Jules.” Heather had an even better reaction, she was so stunned at how professional it looked and how I could focus and really capture what she wanted for this part of the project. She was so thrilled to get the end of year report underway and even more excited she did not have to wait for John to get back from vacation. From that point on she really used me for a lot of other projects in the department and for the report. The other memorable interaction that sticks out to me was John was asked to do the cover for the end of year report which he wasn’t too sure about as he isn’t very good with technology, he asked Heather if I could try to do the cover and she was happy with that idea as she was still very impressed with the other part I did. This project took a little longer, as I am not that great with photoshop or illustrator, but when I finished she was again amazed and so thrilled to have the cover done. John was also very impressed and shocked as he did not know about the other project I had done for Heather. For this part of the project I used things I learned in my ART 2050 class, the class had us working with InDesign, an adobe program like photoshop and illustrator, every day we would learn about a different tool and how to use it to make our projects work better and look more professional, and I took a lot of the things I was taught for these two parts of the repot that I did. Another class that really helped me understand the hierarchy and how things work in an office is COM 3068, in that class we learned about how communication works from the top down but also from the bottom up, and that communication is key. In this situation, I couldn’t just jump in and go right to the Athletic Director demanding to be given the opportunity, I had to wait for the communication process to happen for me to be given a shot. Which that was also a major thing we learned in that class, waiting for your opportunity and not letting it pass you when the chance was given.
This experience at my internship completely changed what I wanted to focus my career on. After I graduated I wanted to become a flight attendant and travel and see the world that way, I figured I am a people person, I love to fly, and I hate being in the same place for too long, so I wanted to join the airlines. After working hands on in the athletic department, it made me realize how fun and interesting this job is, I never noticed how much behind the scenes had to happen for the student athletes had to be able to play a game. The rapid pace of the department, the not doing the same thing every day, the multitasking that occurs, and the change in the sports and seasons is something I can totally see myself doing and getting used to and enjoying. I now plan on applying to different colleges all over the country looking for a job that is either an assistant Sports Information Director or has the title of Sports Information Director, I still will have to put in the work before I can receive the actual title of SID but I know that this is something I want to do with my life. It’s a drastic change from when I first came to Baruch wanting to be a flight attendant.
My boss John was an amazing boss, I consider him my mentor. He showed me a lot and was patient and understanding, he took me under his wings and I am glad I did this internship with him as my boss. John has many connections with many different colleges all over the north east, when he gets back from his vacation he is sending my resume and a recommendation letter to his friend at St Joseph’s college in Patchogue who is the SID and needs assistance. Also working in the department, itself I could network with many different people every day, from the athletic director, to coaches, to other student athletes. The networking and connection I have to Baruch is stronger now than it was while I was playing softball and going to school. I have John’s email, cell phone number, and work number saved in my phone and I plan to check in with him every month or so as I look for jobs. John invited me to come back in September to help his new interns learn about the photo project. There are many conferences given during the summer time for Sports Information Directors so I plan on going to those, I plan on also keeping an open mind and meeting as many people in the sports world as I can. Maybe this internship was just a stepping stone to something bigger that will happen for me.
I went into the athletic department just to see if they had an internship available because it was convenient for me that it was right at the school and that everyone there knew me already. They knew me as an athlete, they had no idea about my work ethic and I think I surprised them. I wanted a simple and easy internship so I can finish my 140 hours and just be on my way, officially done with Baruch and going into flight attending. I really had no idea that I would find this work to be so interesting and satisfying and I really hope I can find a job in this field as I think I could be great in this field. This internship and class pushed me out of my comfort zone and I am glad that it I a requirement to graduate. Something so simple and convenient for me has now become my passion.
My current internship is with the telecommunications company Sprint. I am interning at one of their flagship corporate stores over at Bryant Park. When I was first tasked with finding an internship I was excited and nervous at the same time. I had no idea where to apply to, what roles to play and how exactly I was going to relate my schoolwork with an intern experience. After some time, I was finally able to secure an internship with Sprint. I wasn’t sure how this internship was going to help me exactly but I knew it was the first step. Now having completed this internship, I see how concepts I learned in class directly relates to my work experience and how important it is to apply those concepts to the real world.
Some of the work I have completed during my internship deals with a few communications roles. One thing I concentrated on during my time with Sprint was marketing, specifically through social media outlets like Instagram, Snapchat and Twitter. I would create flyers, posters and emails as an effort to market Sprints latest events and promotions. I would also track what other telecommunications companies were doing on their social media outlets so that we can stay up to date with consumer purchasing decisions and competitor promotions. I have also taken pictures of the flagship store for particular events like Jay-z’s album listening party at our location.
Overall I have much more to learn in the field of media relations, however I have been able to participate in multiple activities that have prepared me more then I was before this internship. I have also learned that media relations can be a difficult job. You have to constantly monitor multiple media outlets for your company as well as its many competitors. Have to stay in tune with market changes, promotions, partnerships, and consumer feedback. It is definitely a field I am interested in, but am not sure how much I’m willing to be on social media on a daily basis for a company. Either way, Sprint has helped me understand what some main processes of media relations entail and what to expect from it as a result.
Marketing and media was a lot of my responsibility but seeing as how I wanted to learn as much as I can in the field of corporate communications I was able to assist in other roles as well. Things like employee relations, which entail dealing with employees of an organization on various levels. I was able to learn a bit about the onboarding process with new hires. I also conducted two interviews of my own alongside two of my managers. I was taught how to ask questions to candidates and what type of things to look for in a candidate. Things like the way they dress, the time in which they arrive, the way their resumes are formatted and how they answer our questions. It was a great experience being on the other side of the table during an interview. It wasn’t as easy as I thought to come up with questions to ask and how to determine who fit the job the best. This experience helped me understand more of what employers look for and how to conduct myself in an interview.
I also had the liberty of sending out blast emails to the employees of the Bryant Park location advising them of company goals and the store statistics. To put it simply, I wore a few different hats during my time at Sprint and I enjoyed every bit of it. I don’t feel like an expert as of yet but I do feel much more prepared and confident in working within the communications environment.
One memorable interaction during my time interning at Sprint was with a corporate customer. Sprint has implemented a system in which Sprint employees must scan customer identification cards in order to further assist them. One day a particular customer who had multiple business accounts with Sprint was furious and uncomfortable allowing the employee to scan his ID. He felt that it breached his privacy and wasn’t a safe option. Immediately I thought to myself, this customer is right to feel that way based on what I had learned in my Digital Communications (COM 3057) class with Professor Subijanto.
The idea or theory of ‘big data’ was the theme of the class during that semester. I learned so much about ‘big data’ and how companies like Amazon, Google and Facebook, use our personal information and what we do on our digital devices and sell it to the highest bidder. These companies track our every digital move and use that information as a way to market to each individual rather than a group of people. Although Sprint uses the ID scan as a way to authenticate the customer, the information gathered by that scan is also submitted to third party companies so that they can keep track of that consumer. Most people just hand over their ID’s and don’t think much of it, but that gentleman didn’t. I was excited that he was aware of what I had learned about in class and I agreed with him.
We spoke about the idea of big data and how advertising efforts are slowly but surely taking away some of our rights. I found myself to be in a difficult position though as I didn’t want to go against Sprint or their policies. But based on what I had learned in digital communications I had to agree with him. This particular interaction may not be the greatest, but it was definitely one of the most memorable since I was able to apply what I had learned in class to a real world situation. I was able to calm the customer down and give him an alternative option to the ID scan and he was very appreciative. Come to find out, he is the Vice President of Entertainment Production and Technical Operations for CBS. After our pleasant conversation about big data, he gave me his business card and told me to reach out for possible career opportunities. My appreciation for my time at Baruch and for studying communications was lifted. I usually feel like a lot of what I learn in school has nothing to do with the real world, but majoring in communications has changed that mindset.
My internship experience reinforced my career goals because I felt very comfortable achieving the goals handed to me. Once I learned how to do something it felt like second nature. For example conducting the interviews. After being told what to look for and what type of questions to ask I felt very comfortable conducting the interviews, I got right into character. I was also told by many customers and my colleagues that I had excellent verbal and people skills which reinforced the idea that I am a people person and working within communications is perfect for people like me. Overall, I felt comfortable with my tasks and almost never felt overwhelmed. I understand that in my future career I will face many more obstacles but I am confident that my appreciation for the field will not allow me to fail.
My next career steps will be to look for something that is similar to what I was doing during my internship, so mostly dealing with media, or employee relations.
In the end, the internship helped me more than I originally expected. I expected to be put in a back office somewhere filing papers, but ended up being able to do much more. I was given the opportunity to feel out a few roles within my major and it truly helped me narrow down what careers to look for going forward. What I didn’t really know about the job was that regardless to what I was hired for, I still had to wear multiple hats and execute multiple roles within communication. I thought I would focus on one aspect of communications but to my pleasant surprise that was not the case. I am extremely glad it turned out to be what it was and I am appreciative for what I was taught and was able to learn. I am much more confident that I can apply what I learned in school as well as my internship to my future career.
I still don’t know exactly what I want to do for my career or where I want to be, but I do know that the field of communications, especially within a telecommunications or entertainment field fits my agenda. Both employee relations and media relations seem to interest me the most, but I am excited to use my experiences and knowledge to see what other opportunities may fit me best. I am currently looking for a career that fits what I have been able to learn in school, internship and past work experiences. I, like many other recent graduates are still confused and nervous to see where we end up, but I can confidently say that my school and internship experience has truly helped better prepare me for what is to come.
(Birchbox) Company name- or head of hiring name
(Position- ex. Director of Sales Northeast Division
Company name here if it’s a direct message to head of hiring ex. Tesla Motors
Company address: 530 Route 17 N
Paramus, NJ 07652
RE: Job ID # (if you can find one)
Dear Hiring Management Team:
I am writing this letter to apply for the Associate, Acquisition Marketing position described in your advertisement on Indeed. As a fresh Baruch undergraduate I bring with me an excellent work attitude and a strong desire that wants to utilize those characteristic at Tesla. I find that Tesla’s innovative brand, products, and services align with the type of work, being, I want to be apart of great things
My experiences as a Legislative Intern for New York State Senator David Carlucci, I have honed in my ability to organize plans, execute strategies, and effectively delegate and help co-workers complete task.
With a degree in Corporate Communications with a double minor in Marketing and Information Systems I offer a valuable set of interpersonal, technical and adaptive skills. According to the description of an ideal candidate, I also offer:
- The ability to utilize intrapersonal skills to best corral effective cross-functional teams by understanding organizational structures, as evidenced during my Legislative Internship, in which I was chosen to help spearhead his successful campaign ballot.
- Detail oriented organizational skills that continue to lead to a profitable esteemed Coach store by focusing attention on teamwork, business procedures, and customer’s current wants and prospective needs.
- A work attitude that both appreciates and tackles day to day challenges, especially when it’s a chance to learn something new, giving me the opportunity to store that valuable on-the-job knowledge for future use.
The responsibilities related to the Associate, Acquisition Marketing role reassure me that my abilities will allow me to smoothly assist Senior Managers. An opportunity to work for Birchbox is an opportunity for me to be a part of a successful, growing, innovative company.
In the article, “How to Make Most of your Internship” by Susan Adams notes one of the biggest anxieties new interns, such as myself, might face within new workplaces that being, left out. I was also afraid that I’d be given menial task such as printer and lunch fetching duties. However during my internship experience at the New York State Senator’s office I found that I was given both menial day-to-day task and important deadline assignments. I can also attest to Marcie Hirsch’s advice on how to avoid menial work by emailing your supervisor on personal expectations of the internship. I did something along the lines of telling my supervisor the objectives I was looking for and they encouragingly allowed me to work on several different projects.
In Derek Thompson’s article, “ The Thing Employers Look for When Hiring Recent Graduates” lets readers know that internship experience when hiring recent graduates is the most important component to an applicant. Personally I always assumed that your school’s reputations as well as your GPA were the most important factors employers are looking for during the hiring process. The article also states that Media and Communication companies find internship extremely meaningful, which is great to hear considering Baruch, makes their Bachelor of Arts students take up an internship in order to graduate. Through out my college career I always heard my older peers say they use almost nothing they learned at school at work and this article voices their sentiments.
In Jacquelyn Smith’s article, “15 Ways to Stand out as an Intern” she musters up a list of key ways to be a great intern. To my surprise I already do 13 out of the 15 recommendations, the other two being #4 “Having a “just in case’ outfit” and #15 “Ask for feedback”. I’ve not yet had a wardrobe malfunction at work but I’ll keep #4 in mind. However #15 I feel is a piece of advice that went way over my head because I get so involved with the work I assume that they would correct me if I did something wrong. Although my bosses have not scolded me for doing bad work I should show them that I know that here is a chance my work can be better given their guidance. That type of self-checking I think would reassure them that I know I could always become better and faster. To be noted I learned in my previous internship that #14 “Keep tabs on your accomplishments” is extremely important because not only will you remember the impact you had as a worker in a company but you can now add those specific accomplishments to your cover letter and resume.