Qualitative inquiry cultivates the most useful of all human capacities – the capacity to learn from others. P. Sargent

This course is designed to engage students in the theory and practice of qualitative social research. You will explore various philosophical assumptions and theories of qualitative research. As a group we will learn about qualitative research methods commonly employed in corporate communication research, with special attention paid to question construction, interviewing, focus groups and develop skills in writing up research findings.