Reading 2 - Lev Manovich

Lev Manovich’s five principles of new media are numerical representation, modularity, automation, variability, and cultural transcoding. One phrase that stands out to me is “human intentionality can be removed from the creative process, at least in part.” With the rise of automation in new media, human intentionality in the creative process has been reduced or eliminated by algorithms, artificial intelligence, and automated software tools. Tasks such as image editing, 3-D graphics, and graphics layout can now be performed by computers with little to no direct human interaction. For instance, the author mentioned that image-editing programs like Photoshop can automatically correct images by adjusting their contrast or removing imperfections using built-in algorithms. In addition, artificial life (AL) software is used in Hollywood films to automate scenes such as flocks of birds, crowds of people, and more. These algorithms and automation are designed to replicate what an experienced photographer or editor might do, but without the need for humans to manually tweak every detail. I think Manovich raises a concerning question: “Will AI replace humans in the creative process?” 

In my opinion, AI has not fully replaced humans in creative tasks; rather, it acts as a tool that enhances human creativity. The automation of repetitive and time-consuming tasks allows humans to focus more on more complex and higher-level creative processes. AI may also help expand creative possibilities by suggesting styles, techniques, or ideas that a human might not have considered, but ultimately, it is the human who guides the overarching goals such as deciding what content or style to pursue. In other words, AI can suggest and assist in the creative process, but it lacks a deeper understanding of personal experiences, emotions, or intentions behind a piece of work. Humans, on the other hand, add meaning, narrative, and emotion to artworks that connect with others on a personal and cultural level.