The media is an extension of our selves. Progress is rapidly approaching where the impact of technology is now precedent in our daily lives. The image below relates the idea portrayed by McLuhan that the rising technology is becoming second nature to us. Just as we have adopted language to communicate and become civilized, we have now adhered to the customs of new media to stay in touch and gain information. The image below shows that this new technology is becoming part of our identity. Our individuality does not come across to others as it once was; who we are in the media is different from who we are in real life. Technology also creates a lack of physical interaction. Relationships are formed through cyberspace and memories are shared via the “cloud” instead of meeting face to face with others and experiencing moments in real time.