Psychology of Childhood and Adolescence in an Urban Context

After watching Kilbourne’s video I agree with her arguments. Throughout our lives we are tough that girls and guys have to act, look and respond in certain ways. In the past women have been seen as fragile and always taking care of the husband and kids and not getting anywhere in life because men were […]

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Throughout the Jean Kilbourne “Killing Us Softly” videos, it is argued that media advertising is no longer about the product or service, but rather they are subliminal messages that try to generalize and define the concepts of gender and gender roles within society.  Masculinity is defined through violence and superiority while femininity is usually portrayed […]

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Throughout the past few decades, advertisements have evolved from attracting individuals to specific products to defining the role of gender in society. Ads associate masculinity with violence and superiority and femininity with innocence and passiveness. They portray men as perpetrators of violence and women as vulnerable sex objects. Research has proven that sex in advertising […]

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Advertising has been around since the first products were invented. Its main purpose is to create a need and want for a product even if it is not there. Advertising is what keeps our economy and country going. Without marketers and advertising agencies to stir up a need and want for products, people would not […]

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Over the years and across the globe, advertising has not only emptied our pockets but has altered the way we view and value gender.  While the main purpose and outcome of sexual and gender related marketing is to trigger a want in the general public’s mind for a specific product, adverse affects are subconsciously obtained.  […]

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I think Kilbourne talks about how advertising has helped cause women to be viewed as objects, especially for sex, and how this leads to violence and women getting raped or harassed. I agree with her on the topic that ads have helped cause women to be viewed as objects. The ads show beautiful women with […]

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Advertising is an extremely powerful force that helps shape the opinions of people on various topics. The most common issue that is used is the sexualization of women by portraying them in provacative images that sometimes have little or nothing to do with the product at all. It seems that more and more advertisements, especially […]

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I strongly agree with Jean Kilbourne’s argument because the ads she portrays on “killing us softly” videos show very disturbing images of men and women. I especially found the ads by big clothing companies targeting young teenagers to be vulgar. The mass media; television, books, magazines and games, are revealed as vicious when it comes […]

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             Advertisement is a powerful force that has influence over society and has encapsulated the rigid roles of an exaggerated normality with the sole purpose of drawing attention. Through the eyes of a feminist, I can understand the position Kilbourne is taking regarding the derogatory messages that advertisement portrays about femininity. The media does show […]

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I believe Kilbourne’s main argument is that through advertisements, women are left vulnerable to a certain image that they must portray. They should be innocent, sexy, have a certain body shape, have perfect skin, dress a certain way, act a certain way, etc. Women are subjected to be objects of sex, and “sex” sells. This […]

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