As the semester has progressed, I have been able to gather information on the job search market to assess whether there may be a space for my initial idea concept – JobOpp, a streamlined, organized, user-friendly platform tailored to provide different opportunities for financial support to college students and anyone who has a rigid schedule with little flexibility. JobOpp is supposed to differ from existing mediums by being able to offer everything from local, on-demand gigs for the moment to long-term career starters, so long as it fits the needs of the user(s). At the beginning of this process, I admit I was expecting to find what I already knew existed; freelancing platforms, on-demand apps, giant recruiting agencies, etc. In assessing all of these types of platforms, I realized that they all focus on a specific type of job seeker, whatever that may be. There seems to be an app for almost any type of job seeker and at first glance it may look like a saturated market with little to no room for new entrants. The already existing companies already cater to their customers so well and it isn’t like there is only one or two doing a good job at it, either. However, as mentioned in my blog post about my secondary research, I was actually surprised to ultimately find one app that seems to do it all. Steady is designed to be a one-stop shop for all things money-earning related as it encompasses all of the benefits provided by the different types of jobs (on-demand, affiliate marketing, freelancing) available on the market. With this, it became quickly obvious that this would be my main competition going forward. 

 With that being said, some concerns I have going forward is that this app might just be able to do what I’d like, offer all types of opportunities on a single platform, while directing to other existing ones that can be helpful, as well. I am genuiniely impressed with this service, however, I’m surprised not to hear more about it in the media. Although most of us have conducted our primary research already, I think there is value in attempting to speak to a representative from my main competition for possible insights on where I may come in.