Disney starts operations in Shanghai, China

http://www.wsj.com/video/shanghai-disney-resort-opens-gates/80C12B8B-21D8-4CE9-B94F-6CA499230E81.html

Just read article in Wall street Journal  today about Disney opening its gates to its first resort in mainland China after years of planning and spending almost $5.5 billion so far in infrastructure. We discussed this issue 3 weeks back in the class about Disney’s issues in Europe and whether it will succeed in China.

While opening its operations in China, Disney has been in limelight here in US for variety of wrong reasons. This week on Tuesday,  a 2-year-old-boy was killed at Florida’s Walt Disney World Resort when an alligator dragged him into a lake.

It will be interesting to see whether and when Disney starts making money in China in view of recent slowdown in Chinese economy and uncertainty in Europe over BREXIT.

Officials are expecting 60,000 visitors daily and still may not break even for years. More than 10 million visitors are expected in the first year of operations. There were long lines and 40 minutes of wait time.

 

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