I found the rhetorical appeals the most interesting part of the piece.  Understanding how to properly utilize these appeals in business is one of the main things I’m personally striving towards.  Just as it said in the piece, I never really took the time to “see how they work.”  When it came to persuading people, every just sort of came naturally.  This definitely opened up my eyes to the inner workings of what I do.  Every time I put myself out there for an investor, I am a rhetoric in a sense.  This seems to translate into how I carry myself as a person, with me essentially treating everyone as though their whole purpose in life is to judge me.