Chapter 5 Operating on Instinct

Chapter 5, I find to be very interesting. One of the more interesting points is the concept of instinct being driven by right brain qualities. Apparently these right brain qualities are what employers seek in candidates “As an academic administrator, Alfred Gottschalk looked for right brain characteristics when he hired” (pg. 101). Gottschalk is quoted saying he looks for someone who has imagination, can inspire trust, perseverance and steadfastness of purpose. All of the traits are not only on right brained but can be considered a person’s core values. In my Intro to Entrepreneurship Course, we just learned that it is always better to invest in someone who has the right values, over someone who just delivers results without values. Values or Right Brain characteristics are what guides our instinct and the decisions we make. Yet, it can be difficult to trust your instinct at early point in life because your instinct may not be fully developed.