In the past ten years, there is been a huge upgrade and change in terms of technology. Depending on how companies and organizations take this change, it might either hinder or help them. Companies must be up to date with the changes in society and technology to help increase their market shares. For example, in the past ten years social networks have been revolutionary. This new tool is helping organizations to expand their markets. The fact that a company may have or may be connected to different social networks allows them to target different types of audience.
Mobile/ Smart Phones!! It is also another tool to reach and get more in contact with the clients. These new change in the phone industry helps companies aswell. SmartPhones and these new technologies keep companies closer to their customers. People can easily access/ search any company through their phones, without the need of having a PC. It increases the sales, customer loyalty, and even customer satisfaction. However, if a company is not on top of all these sources, they might hurt their productions and sales. Customers are always looking for innovations and oportunities when choosing a company or products.
