“I am liquidity incorporated… the rainbow…torrent…cloud.” I really understood this quote as soon as I read it by Mark Sladen in his article The great wave. Liquidity means the availability of assets to a market or company and the speed of cashing out your assets. Incorporated from a business sense is to be in a formed legal corporation. The rainbow, torrent and cloud are the software and media streaming capabilities of a digital service. putting all this together means that this person or group of people are a private enterprise that profits from social media streaming and cloud storage services. I believe Sladen describes Tumblr as being this application that has all these components in order to be used by the public. He also explains that Tumblr is “the symbol of popular culture of digital distraction” Using the pixels and format of Tumblr’s elements an artist can create something very unique and share it to become popular. I myself have used Tumblr and still have an existing account but I am not active as of late. I have seen many different types of artwork. From digital graphics to just a post with written poetry. A lot of the GIF’s had to do with erotic and sexual imagery. Along with anarchy and conspiracy of government control over the society. Very explicit and forward artwork as Sladen pointed out.It is just a different feel than Facebook or Instagram. It seems more emotional and more time has been put into the artists work. I would enjoy to see something interesting with a mix of drugs, sex and alcohol in my future projects just to try something new out.