For my final project, I desire to explore and examine the newest big trend in fashion: athleisure.
“It is a big moment for “athleisure,” the apparel industry’s term for the casual, athletic-inspired way of dressing rooted in leggings, tank tops and sneakers. Athleisure promises a whole day’s wear from a single outfit, taking people from spin class to the coffee shop to the office and then out for a cocktail at happy hour.” — Elizabeth Holmes, Wall Street Journal, 5 May 2015
It has been a personal goal of mine to produce a fashion-oriented video piece. This is my chance to actually make it happen. I plan to film stores to check out their current offerings for people who are into the athleisure lifestyle. I want these portions to look “amateur” with a hand-held camera strategy on a first person perspective. To compliment the in-store portions, I plan to film people in their athleisure apparels doing their regular activities (going to school, buying groceries, etc.). I want these segments to look professionally shot with composition, camera movements, and audios as priorities. To end the piece, I hope to interview people and get their insights about the trend.
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As long as the video is an art work in form, you can turn your camera to fashion trends. One approach would be to look at the structure of advertising or fashion photography. Take a step outside of that to mimic this structure and show how it operates. Another option would be to consider the work as a social and cultural investigation and allow your selection of shots, sequence, editing to reflect this.
Artists from Alex Da Corte, Cindy Sherman, to Jacob Satterwhite, EV Day, Matthew Barney, Vanessa Beecroft all are influenced by fashion in their work.