Grow your business: Harness the power of animated content

At a loss for creative ways to promote your startup? Try animated content.

Motion creates engagement. Videos and animated graphics are the most effective way to tell a story. They are concise, engaging, and memorable: perfect for capturing people’s waning attention spans.

Animated content is the future.

YouTube is the second-largest search engine. Videos represent one third of all online activity and 74 percent of all Internet traffic.

Stats like these are a major justification for using more animation in your marketing. A picture is worth a thousand words, but a video is worth a million pictures. Animated content adds impact to your message, plus you have a lot of room to experiment with different techniques and delivery methods.

Videos are highly shareable.

If one person likes your content, s/he will share it, then someone else does the same and before you know it, your video is all over the Internet. Don’t miss out on this free promotional opportunity to solidify your digital presence. Encourage liking, retweeting, and sharing–seize the snowball effect to help your brand ride the growing popularity wave.

Emulate Hollywood.

Create teasers for your next big offer. Short trailers, sneak-peeks — anything that will get your customers excited. Most people prefer visuals over reading. To differentiate yourself from the competition, you need to carve out your niche. Use animated content to give yourself the edge that will strengthen your brand.

Keep it short and simple.

Don’t think that you can get away with hours of video content. People’s attention starts to wander after the first 30 seconds, so be strategic. Make your animations succinct, otherwise you will bore the viewer.

Original content is king.

People are attracted to new, unique visuals that they can’t find anywhere else. Copycats disappear more quickly than they emerge. Original animations don’t have to break the bank; just be strategic about leveraging available resources to create the best possible content available. You can find countless free tools on the Internet to create videos of varying length.

The graphic frontier is evolving quickly.

New technologies emerge daily. Artificial intelligence and virtual reality are on the rise. Stay on top of the trends to tweak your strategy for creating relevant content. Becoming obsolete is not a viable option. Invest in digital development and future trends–your business will thank you.