How to make your startup pitch “sizzle”

  If only winning a pitch was as easy as snapping your fingers and passing the investors a pen to sign the deal. A winning pitch is what gets that contract, and a stellar presentation is what makes that pitch sizzle. The “sizzle presentation” is your chance to captivate your audience. It is an immersive […]

Be Your Own Promoter: Five Digital Marketing Hacks for Entrepreneurs

It’s happened before: you searched online for a restaurant, laundromat, or local retailer, but the business lacked either a website or a Facebook business page. Denied the information you needed, you moved on. Web presence is a must for discoverability, but time-pressed entrepreneurs often don’t have the wherewithal to regularly engage new business online. Here […]

Hip-hop star and entrepreneur will.i.am on business, passion, and not being afraid to fail

You might know him as the founding member of the world-renowned hip-hop group The Black Eyed Peas. With a discography of numerous Billboard top 10 hits and seven Grammy awards, it might come as a surprise that will.i.am is also a successful entrepreneur. He is the founder of a technology and fashion company, i.am+, and i.am.angel, […]

Grow your business: Harness the power of animated content

At a loss for creative ways to promote your startup? Try animated content. Motion creates engagement. Videos and animated graphics are the most effective way to tell a story. They are concise, engaging, and memorable: perfect for capturing people’s waning attention spans. Animated content is the future. YouTube is the second-largest search engine. Videos represent […]

Need electives for your graduate degree? Consider a course in entrepreneurship!

Whether or not you’re an entrepreneurship major, taking a course in entrepreneurship helps you understand business management from an owner’s perspective and is a great way to round out your MBA/MS. The following courses are still accepting registrations for Fall 2017. For more information, click to read the full course description. You can register for […]

Does Your Brand Have a Future?

Every startup is out to accomplish something different. But how do you create a brand identity around that goal? A brand is an intangible asset that defines your business. It is a combination of your business’ identity, logo, online presence, charitable work, social responsibility, environmental policy, human capital and much more. A brand is your […]

Stand out in everything you do: cultivating an owner’s mindset

What makes you stand out as a professional? An owner’s mindset. In the current hypercompetitive job market, developing an owner’s mindset can give you an edge over the competition. An owner’s mindset is an attitude and an approach. Instead of viewing yourself as an indistinguishable cog in a complex business machine, you take pride in […]

What’s New and Innovative In Your CUNY Makerspace

A well-known secret within CUNY is its plethora of makerspaces that fuse technology, design and entrepreneurship, where students can create and prototype their ideas. Here at Baruch College, our MakerHub team creates a space for students to  invent or create a physical design or product, be it a simple LEGO creation or something more complex like a […]

WeWork founder Adam Neumann offers Baruch grads a “blueprint for success” at commencement ceremony

Billionaire WeWork founder Adam Neumann stood among the Baruch College graduating class of 2017 at this year’s commencement ceremony, having finally earned his B.B.A. fifteen years after taking his first freshman class at Baruch. In 2010, the Israeli entrepreneur started a real estate business that birthed the concept of shared office space to spur collaboration […]

Repurposing content to grow your business: How to make the most out of the bare minimum

As an entrepreneur, you’re the spokesperson and promoter for your business. That’s a tough role: creating buzz around your company is a long-term, strategic task that never ends. Nurturing a strong online community is crucial to propel your business forward and build your brand. For most companies, especially startups, the struggle usually comes down to […]

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