Spend Money on Marketing

By Alek Marfisi To preface this entire discussion, let’s absorb the following logical facts: Spending money on marketing increases sales. (The inverse) Not spending money on marketing results in fewer sales than if a business was to spend money on marketing. Here at the Field Center, we are in the Read more…

In Defense of Debt

By Alek Marfisi Far too often, I am sitting in our meeting room with clients discussing their businesses and reach the critical point: how much money do you need and where are you going to get it?  Very often, small business founders overlook debt in favor of equity, but this Read more…

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