Webinars for Entrepreneurs


The Baruch SBDC and the Field Center offer free workshops geared towards start-ups and established businesses.  These non-credit-bearing workshops are offered year-round and are taught by the Field Mentors who serve as faculty at the Zicklin School of Business and other established professionals.

All workshops are held at the Baruch College Small Business Development Center, located at 55 Lexington Ave between 24th and 25th Street, Suite 2-140 from 6pm – 8pm.

 Fall 2020

Thank you for your interest! All of our workshops are free and open to the public. For any questions please contact us at 646.312.4790.

Re-engaging and Re-deploying Your Workforce During COVID-19 Phased Reopening’s

Wednesday, September 23, 2020 Time: 6-8pm CLOSED

Presented by Lauren Aydinliyim, Lecturer

As businesses begin to consider reopening following the initial COVID-19 pandemic, many questions abound. This seminar will provide guidance on leveraging and redeploying your small business’ existing human capital. Specific topics include rehiring guidance (New York State-specific); suggestions on surveying employees for skills and comfort-levels; and strategic planning for the future. Time will be reserved for brainstorming and Q&A.

Preventing People Problems: HR Basics for Small Business

Wednesday, September 30, 2020 Time: 6-8pm CLOSED

Presented by Lauren Aydinliyim, Lecturer

Having employees is exciting, but there are many ways it can go wrong. Join us to learn about: what you shouldn’t say in a job ad, employees versus independent contractors, paying hourly or salary, employment contracts and offer letters, providing employee benefits, non-competes, and non-solicitation agreements, and more! In addition to “best practices,” we will discuss federal and New York specific requirements.

Business Plan Essentials During This Time

Monday,October 19, 2020 Time: 6-8pm Register

Presented by Elisa Balabram, Lecturer

This webinar introduces the entrepreneur and small business owner to the basic format and concepts expected in a business plan. Participants will learn tips on how to think like a potential investor as well as have a chance to start writing their own plan.

You’re Charging the Wrong Price!

Wednesday, October 21, 2020 Time: 4-6pm Register

Presented by Glenn Emanuel, Lecturer

So how did you set your prices? “I figured this is what the market will bear.” “Well, my competition is charging X so I charged X.” “My competitor is charging X so I undercut them!” “It cost me X to make and I want a profit of Y so I charge this amount.” All of the methods above have something in common – they are all wrong. All are costing you money left on the table and all are costing you, customers. Come to Professor Emanuel’s Value-Based Pricing seminar and learn in one night how to correctly set prices for now and forever.


Wednesday, October 28, 2020 Time: 6-8pm Register

Presented by Donna Gitter, Professor of Law

This webinar will explain to entrepreneurs the various legal ways to structure and protect their businesses, such as sole proprietorships, partnerships, limited liability corporations, and corporations. The advantages and drawbacks of the various business forms will be explored.