Workshops for Entrepreneurs

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The Baruch SBDC and the Field Center offer free workshops geared towards start-ups and established businesses.  These non-credit-bearing workshops are offered year-round and are taught by the Field Mentors who serve as faculty at the Zicklin School of Business and other established professionals.

All workshops are held at the Baruch College Small Business Development Center, located at 55 Lexington Ave between 24th and 25th Street, Suite 2-140 from 6pm – 8pm.

 Spring 2018

Thank you for your interest! All of our workshops are free and open to the public. They are held during the Fall & Spring semester. For any questions please contact us at 646.312.4790.

 

LOW-COST MARKET RESEARCH

Tuesday, February 13, 2018 Time: 6pm – 8pm Closed

Presented by Kapil Bawa, Professor of Marketing

Businesses large and small can reap substantial benefit from market research; however, small businesses, especially new ventures, may assume that they lack the resources to conduct meaningful market research. This is far from the truth. As you will learn in this workshop, we will discuss a range of research techniques that are free or relatively inexpensive that can generate valuable insights into the market and into the minds of consumers. Participants should be prepared to discuss which of the techniques would be most feasible and useful for their industry or company of interest.

 

YOU’RE CHARGING THE WRONG PRICE

Thursday, February 15, 2018 Time: 6pm – 8pm  Closed

Presented by Glenn Emanuel, Lecturer

So how did you set your prices? “I figured this is what the market will bear.” “Well, my competition is charging X so I charged X.” “My competitor is charging X so I undercut them!” “It cost me X to make and I want a profit of Y so I charge this amount.” All of the methods above have something in common – they are all wrong. All are costing you money left on the table and all are costing you customers. Come to Professor Emanuel’s Value Based Pricing seminar and learn in one night how to correctly set prices for now and forever.

 

SERVICE BLUEPRINT

Tuesday, February 20, 2018 Time: 6pm – 8pm Closed

Presented by Emre Veral, Professor of Management

This presentation offers a simple-to-use and implement tool understanding the service process: Service blueprints are tangible, visual documents that lay out where and how customers and companies interact. They facilitate companies to put themselves in their customers’ shoes to find out what’s working, what’s not, and what needs to be changed.

 

MANAGING YOUR COMPANY’S FINANCES

Wednesday, February 21, 2018 Time: 6pm – 8pm CLOSED

Presented by Mary Anne Holley, Lecturer

This seminar offers practical do-it-yourself methods of managing the finances of start-up companies. Participants will explore simple ways to set up record-keeping systems, develop budgets and generate reports that will help them control costs, improve cash flow and contribute to the ongoing strategic planning for their businesses. Basic techniques and a quick look at QuickBooks will be discussed.

 

BUSINESS LEGAL ORGANIZATIONAL STRUCTURES

Tuesday, February 27, 2018 Time: 6pm – 8pm REGISTER

Presented by Donna Gitter, Professor of Law

This workshop will explain to entrepreneurs the various legal ways to structure and protect their businesses, such as sole proprietorships, partnerships, limited liability corporations, and corporations. The advantages and drawbacks of the various business forms will be explored.

 

TELL ME THE STORY OF YOUR VENTURE

Thursday, March 1, 2018 Time: 6pm – 8pm REGISTER

Presented by Glenn Emanuel, Lecturer

Every Entrepreneur, at every stage, needs the ability to communicate their idea, vision and
venture to Stakeholder groups. What actually is the story of your venture? Even if my idea is simple, every business has so many moving parts. How do I get noticed when suppliers, investors, customers, etc all have more options than they can support?In this seminar you will learn exactly that by doing and learning from others. Mastering this could very well mean the difference between success or failure at any lifecycle stage.

 

BUSINESS PLAN BASICS

Tuesday, March 13, 2018 Time: 6pm – 8pm REGISTER

Presented by Elisa Balabram, Lecturer

This seminar introduces the entrepreneur and small business owners to the basic format and concepts expected in a business plan. Participants will learn tips on how to think like a potential investor as well as having a chance to start writing their own plan.

 

YOU’RE CHARGING THE WRONG PRICE

Thursday, March 15, 2018 Time: 6pm – 8pm REGISTER

Presented by Glenn Emanuel, Lecturer

So how did you set your prices? “I figured this is what the market will bear.” “Well, my competition is charging X so I charged X.” “My competitor is charging X so I undercut them!” “It cost me X to make and I want a profit of Y so I charge this amount.” All of the methods above have something in common – they are all wrong. All are costing you money left on the table and all are costing you customers. Come to Professor Emanuel’s Value Based Pricing seminar and learn in one night how to correctly set prices for now and forever.

 

PLANNING THE LAUNCH

Tuesday, March 20, 2018 Time: 6pm – 8pm REGISTER

Presented by Emre Veral, Professor of Management

This workshop is intended to aid participants to systematically create a project plan and a timeline for all the tasks that need to be completed before their business can start operating. The principles and tools presented are applicable to any project, including new business ventures, launching new products/product lines,
expanding current product/service portfolios, or moving from manual to automated management control systems. The covered techniques are intended to serve two purposes: (1) to aid the business to create systematic and comprehensive plans for managing their time and resources efficiently; and (2) demonstrate clearly and concisely to investors (or lenders) that the business plan can be executed within the projected time frame.

 

CONDUCTING AN ONLINE SURVEY WITH QUALTRICS

Tuesday, March 27, 2018 Time: 6pm – 8pm REGISTER

Presented by Kapil Bawa, Professor of Marketing

As a small business owner, you need to understand your customers, their needs, their thoughts and their feelings about the products and services you are offering. The easiest and quickest way to do this is by conducting an online survey of your customers. This workshop will cover the basics of creating and administering an online survey. Participants should bring a laptop and be prepared to create a questionnaire in the workshop. NOTE: We suggest that the participants bring in a laptop or tablet for this seminar so they are able to use the Qualtrics software to create the survey.

 

MANAGING YOUR COMPANY’S FINANCE

Wednesday, March 28, 2018 Time: 6pm – 8pm REGISTER

Presented by Mary Anne Holley, Lecturer

This seminar offers practical do-it-yourself methods of managing the finances of start-up companies. Participants will explore simple ways to set up record-keeping systems, develop budgets and generate reports that will help them control costs, improve cash flow and contribute to the ongoing strategic planning for their businesses. Basic techniques and a quick look at QuickBooks will be discussed.

 

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