Workshops for Entrepreneurs



The Baruch SBDC and the Field Center offer free workshops geared towards start-ups and established businesses.  These non-credit-bearing workshops are offered year-round and are taught by the Field Mentors who serve as faculty at the Zicklin School of Business and other established professionals.

All workshops are held at the Baruch College Small Business Development Center, located at 55 Lexington Ave between 24th and 25th Street, Suite 2-140 from 6pm – 8pm.

 FALL 2018

Thank you for your interest! All of our workshops are free and open to the public. They are held during the Fall & Spring semester. For any questions please contact us at 646.312.4790.




Tuesday, September 11, 2018 Time: 6pm – 8pm REGISTER

Presented by Kapil Bawa, Professor of Marketing

Businesses large and small can reap substantial benefit from market research; however, small businesses, especially new ventures, may assume that they lack the resources to conduct meaningful market research. This is far from the truth. As you will learn in this workshop, we will discuss a range of research techniques that are free or relatively inexpensive that can generate valuable insights into the market and into the minds of consumers. Participants should be prepared to discuss which of the techniques would be most feasible and useful for their industry or company of interest.



Thursday, September 20, 2018 Time: 6pm – 8pm REGISTER

Presented by Glenn Emanuel, Lecturer

So how did you set your prices? “I figured this is what the market will bear.” “Well, my competition is charging X so I charged X.” “My competitor is charging X so I undercut them!” “It cost me X to make and I want a profit of Y so I charge this amount.” All of the methods above have something in common – they are all wrong. All are costing you money left on the table and all are costing you customers. Come to Professor Emanuel’s Value Based Pricing seminar and learn in one night how to correctly set prices for now and forever.



Monday, September 24, 2018 Time: 6pm – 8pm REGISTER

Presented by Emre Veral, Professor of Management

This presentation offers a simple-to-use and implement tool understanding the service process: Service blueprints are tangible, visual documents that lay out where and how customers and companies interact. They facilitate companies to put themselves in their customers’ shoes to find out what’s working, what’s not, and what needs to be changed.



Tuesday, September 25, 2018 Time: 6pm – 8pm REGISTER

Presented by Elisa Balabram, Lecturer

This seminar introduces the entrepreneur and small business owners to the basic format and concepts expected in a business plan. Participants will learn tips on how to think like a potential investor as well as having a chance to start writing their own plan.



Wednesday, September 26, 2018 Time: 6pm – 8pm REGISTER

Presented by Mary Anne Holley, Lecturer

This seminar offers practical do-it-yourself methods of managing the finances of start-up companies. Participants will explore simple ways to set up record-keeping systems, develop budgets and generate reports that will help them control costs, improve cash flow and contribute to the ongoing strategic planning for their businesses. Basic techniques and a quick look at QuickBooks will be discussed.