Workshops for Entrepreneurs

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The Baruch SBDC and the Field Center offer free workshops geared towards start-ups and established businesses.  These non-credit-bearing workshops are offered year-round and are taught by the Field Mentors who serve as faculty at the Zicklin School of Business and other established professionals.

All workshops are held at the Baruch College Small Business Development Center, located at 55 Lexington Ave between 24th and 25th Street, Suite 2-140 from 6pm – 8pm.

 SEPTEMBER 2017

Thank you for your interest! All of our workshops are free and open to the public. They are held during the Fall & Spring semester. For any questions please contact us at 646.312.4790.

YOU’RE CHARGING THE WRONG PRICE

Tuesday, September 5, 2017 Time: 6pm – 8pm Closed

Presented by Glenn Emanuel, Lecturer

So how did you set your prices? “I figured this is what the market will bear.” “Well, my competition is charging X so I charged X.” “My competitor is charging X so I undercut them!” “It cost me X to make and I want a profit of Y so I charge this amount.” All of the methods above have something in common – they are all wrong. All are costing you money left on the table and all are costing you customers. Come to Professor Emanuel’s Value Based Pricing seminar and learn in one night how to correctly set prices for now and forever.

 

HOW TO FINANCE MY VENTURE

Wednesday, September 6, 2017 Time: 6pm – 8pm Closed

Presented by Prof. Dr. Solveig Reissig-Thust, Academic Director MBA International Management, Visiting from Berlin School of Economics and Law

This workshop provides an overview of the sources and instruments for entrepreneurial finance. Participants will learn about the expectations and requirements of venture capital companies, business angels or corporate venture capital providers. We will discuss about the “Dos and Don’ts” when dealing with these capital investors.

 

BUSINESS PLAN BASICS

Thursday, September 7, 2017  Time: 6pm – 8pm Closed

Presented by Elisa Balabram, Lecturer

This seminar introduces the entrepreneur and small business owners to the basic format and concepts expected in a business plan. Participants will learn tips on how to think like a potential investor as well as having a chance to start writing their own plan.

 

LOW-COST MARKET RESEARCH FOR SMALL BUSINESS

Thursday, September 21, 2017  Time: 6pm – 8pm Closed

Presented by Kapil Bawa, Professor of Marketing

Businesses large and small can reap substantial benefit from market research; however, small businesses, especially new ventures, may assume that they lack the resources to conduct meaningful market research. This is far from the truth. As you will learn in this workshop, we will discuss a range of research techniques that are free or relatively inexpensive that can generate valuable insights into the market and into the minds of consumers. Participants should be prepared to discuss which of the techniques would be most feasible and useful for their industry or company of interest.

 

MANAGING YOUR COMPANY’S FINANCES

Monday, September 25, 2017 Time: 6pm – 8pm Closed

Presented by Mary Anne Holley, Lecturer

This seminar offers practical do-it-yourself methods of managing the finances of start-up companies. Participants will explore simple ways to set up recordkeeping systems, develop budgets and generate reports that will help them control costs, improve cash flow and contribute to the ongoing strategic planning for their businesses. Basic techniques and a quick look at QuickBooks will be discussed.

 

PLANNING A LAUNCH

Thursday, September 28, 2017 Time: 6pm – 8pm Closed

Presented by Emre Veral, Professor of Management

This workshop is intended to aid participants to systematically create a project plan and a timeline for all the tasks that need to be completed before their business can start operating. The principles and tools presented are applicable to any project, including new business ventures, launching new products/product lines, expanding current product/service portfolios, or moving from manual to automated management control systems. The covered techniques are intended to serve two purposes: (1) to aid the business to create systematic and comprehensive plans for managing their time and resources efficiently; and (2) demonstrate clearly and concisely to investors (or lenders) that the business plan can be executed within the projected time frame.

 

TELL ME THE STORY OF YOUR VENTURE

Thursday, October 5, 2017 Time: 6pm – 8pm Closed

Presented by Glenn Emanuel, Lecturer

Every Entrepreneur, at every stage, needs the ability to communicate their idea, vision and venture to Stakeholder groups.What actually is the story of your venture? Even if my idea is simple, every business has so many moving parts. How do I get noticed when suppliers, investors, customers, etc all have more options than they can support? In this seminar you will learn exactly that by doing and learning from others. Mastering this could very well mean the difference between success or failure at any lifecycle stage.

 

BUSINESS LEGAL ORGANIZATION STRUCTURES

Tuesday, October 10, 2017 Time: 6pm – 8pm Closed

Presented by Donna Gitter, Professor of Law

This workshop will explain to entrepreneurs the various legal ways to structure and protect their businesses, such as sole proprietorships, partnerships, limited liability corporations, and corporations. The advantages and drawbacks of the various business forms will be explored.

 

BUSINESS MODEL FOR ARTISTS

Thursday, October 12, 2017 Time: 6pm – 8pm Closed

Presented by Elisa Balabram, Lecturer

Are you an artist, painter, writer/author, photographer, designer, or musician? Have you developed your craft and love creating, but have a hard time turning it into a business? In this this workshop, you will learn the art of creating a business model and plan to help you turn your talents and art into a business.

 

SERVICE BLUEPRINT

Thursday, October 19, 2017 Time: 6pm – 8pm Closed

Presented by Emre Veral, Professor of Management

This presentation offers a simple-to-use and implement tool understanding the service process: Service blueprints are tangible, visual documents that lay out where and how customers and companies interact. They facilitate companies to put themselves in their customers shoes to find out what’s working, what’s not,and what needs to be changed.

 

MANAGING YOUR COMPANY’S FINANCES

Monday, October 23, 2017 Time: 6pm – 8pm Closed

Presented by Mary Anne Holley, Lecturer

This seminar offers practical do-it-yourself methods of managing the finances of start-up companies. Participants will explore simple ways to set up recordkeeping systems, develop budgets and generate reports that will help them control costs, improve cash flow and contribute to the ongoing strategic planning for their businesses. Basic techniques and a quick look at QuickBooks will be discussed.

 

HOW TO CREATE AND CONDUCT AN ONLINE SURVEY

Tuesday, October 31, 2017 Time: 6pm – 8pm Closed

Presented by Kapil Bawa, Professor of Marketing

As a small business owner, you need to understand your customers, their needs, their thoughts and their feelings about the products and services you are offering. The easiest and quickest way to do this is by conducting an online survey of your customers.This workshop will cover the basics of creating and administering an online survey. Participants should bring a laptop and be prepared to create a questionnaire in the workshop.
NOTE: We suggest that the participants bring in a laptop or tablet for this seminar so they are able to use the Qualtrics software to create the survey.

 

BUSINESS PLAN BASICS

Thursday, November 2, 2017 Time: 6pm – 8pm Closed

Presented by Elisa Balabram, Lecturer

This seminar introduces the entrepreneur and small business owners to the basic format and concepts expected in a business plan. Participants will learn tips on how to think like a potential investor as well as having a chance to start writing their own plan.

 

YOU’RE CHARGING THE WRONG PRICE

Thursday, November 9, 2017 Time: 6pm – 8pm Closed

Presented by Glenn Emanuel, Lecturer

So how did you set your prices? “I figured this is what the market will bear.” “Well, my competition is charging X so I charged X.” “My competitor is charging X so I undercut them!” “It cost me X to make and I want a profit of Y so I charge this amount.” All of the methods above have something in common – they are all wrong. All are costing you money left on the table and all are costing you customers. Come to Professor Emanuel’s Value Based Pricing seminar and learn in one night how to correctly set prices for now and forever.

 

PLANNING A LAUNCH

Thursday, November 16, 2017 Time: 6pm – 8pm   Closed

Presented by Emre Veral, Professor of Management

This workshop is intended to aid participants to systematically create a project plan and a timeline for all the tasks that need to be completed before their business can start operating. The principles and tools presented are applicable to any project, including new business ventures, launching new products/product lines, expanding current product/service portfolios, or moving from manual to automated management control systems. The covered techniques are intended to serve two purposes: (1) to aid the business to create systematic and comprehensive plans for managing their time and resources efficiently; and (2) demonstrate clearly and concisely to investors (or lenders) that the business plan can be executed within the projected time frame.

 

MANAGING YOUR COMPANY’S FINANCES

Monday, November 20, 2017 Time: 6pm – 8pm REGISTER

Presented by Mary Anne Holley, Lecturer

This seminar offers practical do-it-yourself methods of managing the finances of start-up companies. Participants will explore simple ways to set up recordkeeping systems, develop budgets and generate reports that will help them control costs, improve cash flow and contribute to the ongoing strategic planning for their businesses. Basic techniques and a quick look at QuickBooks will be discussed.

 

TRADEMARKS &COPYRIGHT ISSUES

Tuesday, November 21, 2017 Time: 6pm – 8pm REGISTER

Presented by Donna Gitter, Professor of Law

This workshop will introduce entrepreneurs to a vital part of their business, their intellectual property. It will also explain how to protect their brand and their ideas through patent, trademark, and copyright law.

 

BUSINESS MODEL FOR ARTISTS

Thursday, November 30, 2017 Time: 6pm – 8pm REGISTER

Presented by Elisa Balabram, Lecturer

Are you an artist, painter, writer/author, photographer, designer, or musician? Have you developed your craft and love creating, but have a hard time turning it into a business? In this this workshop, you will learn the art of creating a business model and plan to help you turn your talents and art into a business.

 

TELL ME THE STORY OF YOUR VENTURE

Tuesday, December 5, 2017 Time: 6pm – 8pm REGISTER

Presented by Glenn Emanuel, Lecturer

Every Entrepreneur, at every stage, needs the ability to communicate their idea, vision and venture to Stakeholder groups. What actually is the story of your venture? Even if my idea is simple, every business has so many moving parts. How do I get noticed when suppliers, investors, customers, etc all have more options than they can support? In this seminar you will learn exactly that by doing and learning from others. Mastering this could very well mean the difference between success or failure at any lifecycle stage.

 

MANAGING YOUR COMPANY’S FINANCES

Monday, December 11, 2017 Time: 6pm – 8pm REGISTER

Presented by Mary Anne Holley, Lecturer

This seminar offers practical do-it-yourself methods of managing the finances of start-up companies. Participants will explore simple ways to set up recordkeeping systems, develop budgets and generate reports that will help them control costs, improve cash flow and contribute to the ongoing strategic planning for their businesses. Basic techniques and a quick look at QuickBooks will be discussed.

 

AN OPERATIONAL VIEW OF YOUR CASHFLOW

Thursday, December 14, 2017 Time: 6pm – 8pm REGISTER

Presented by Emre Veral, Professor of Management

This presentation provides a unique look at a company’s cash flows: Businesses’ cash-to-cash cycle are viewed from the perspective of process flow analysis principles. Participants may take-away simple to implement tools which help identify specific problem areas across the many facets of their businesses.

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