Monthly Archives: November 2010

Two logos that highly influence my life are the New York Knicks and Ford. These two logos are my favorite sports team and the brand of the car I drive. They mean a lot to me.

The New York Knicks have been my favorite team since I can ever remember. My father got me into watching the Knicks since around 1999 and I have been a die hard fan ever since. There have been a lot of up and downs, mostly down, but I will stick with them until I die. My favorite player in Knicks history is Allan Houston. The biggest waste of money ever spent was on Eddy Curry. My most memorable moment was Larry Johnson’s 4 point play in the 1999 Eastern Conference Finals as the 8th seed.

The Ford logo is very important to me also. I drive a 2000 Ford Mustang GT in silver. Cars have always been important to me since I was a little. I always am finding ways to make my car look better. Currently these are the differences I made : new grill top and bottom, HID kit for both fogs and headlights, LED kit on the bottom of the car and under the dashboard, 20% tinted windows all around, blacked out headlights, painted the roof black, new 3rd brake light, LED lights for liscense plate, and V8 logos all over. Its currently sitting on 306 HP 4.6L. I love speed so I think this is a perfect match!

Two different brands/logos that i like are BMW and Apple. BMW is my favorite brand of car. It has the most innovative technology, which makes it a luxury car. It sporty side which consists of a german born engine gives the car the power to race and annihilate other brands of cars. Personally I drive a 545i and the handling is great and power that derives from its V8 engine is a blowback. Nothing Beats BMW.

Apple on the other hand is my most favorite technology when it comes to portable devices. The iphone is greatest thing ever invented. Its pretty much everything in the size of your palm. Besides that, apple pisses me off because they come out with something new every 6 months.

The first logo I chose was the ovation logo. This is because ever since I first started playing guitar when I was 8 I’ve had ovations and almost only ovations. I love the feel of the guitar, the look of it, and most importantly, the sound of it. The acoustics are just phenomenal. I feel like this logo fits me because I’ve dedicated so much of my life to music in general, and I’m completely in love with guitar. I don’t think there’s anything that parallels the feeling of of picking up my guitar and playing to escape from the hectic world I’m forced to live in.

The next logo I chose was the apple logo. Seriously, I’m a die-hard apple fanatic! Each member of my family has their own Macbook Pro or iMac– and we’re not ashamed of it. The computer is super gorgeous, boots up fast and NEVER gets viruses. The one PC I owned years ago was a complete disaster because it kept spazzing out and overheating and all this other annoying stuff no one wants to deal with. I’m a girl, I don’t know how to fix things, so having a computer I don’t have to worry about fixing is wonderful. But my love for apple extends beyond just computers– I’ve had four different ipods over the course of my life (currently have an iPod touch– it’s awesome) and I pray for the day my mom switches over to at&t so I can get an iphone. I am in love with this company and therefore I think this logo is a good representation of a great portion of my life.

The New York Yankees logo has meant a lot to me for as long as I can remember, for more than one reason. From the day I was born I was molded into a die hard Yankees fan, as I still am today. For me, the Yankees logo represents a big part of my childhood, and my relationship with my father; whether it was watching games or attending dozens of regular season and post season games together throughout my life. The team logo also symbolizes power, strength, respect and dominance to me, and always will.

Since I couldn’t really think of any specific brand/logo that represents my love for all music , I’ve instead chosen 7 Eleven as my second brand/logo. Whether or not it sounds stupid, 7 Eleven is actually a big part of my daily (and nightly) life. Being within close vicinity of a 7 Eleven all of my life, it was always the store my friends and I would walk to at least twice a day for any snacks or drinks or even just to kill time. Now that I’m older I’ve grown to appreciate the convenience of a 24 hour store like 7 Eleven, specifically in the middle of the night and/or when driving around at such hours of the night which my friends and I seem to do almost every night of the week.  Their coffee has also become my personal favorite, and I’ve basically lived on their blends for the past couple of years.

Two brands/logos that are important to me are the New York Jets and Apple Computers.

The New York Jets are my favorite football team and my favorite team in any sport. When ever the Jets play I’m either watching the game on t.v or listening to it on the radio. When they’re not playing games I’m always watching espn and sny on t.v checking on updates and comments about the team. When the Jets lose I’m usually in a terrible mood that week. I always try to go to at least one game a season and this year I’m going to the game on Thanksgiving and I’m really excited. I think that the Jets are very likely to win the superbowl this year.

Another brand that is very important to me is Apple. I own an Ipod and a MacBook Pro. I listen to my Ipod every day on the way to school and on the way home. I have an hour commute in the morning so I don’t know what I would do without it. When I’m home I’m usually always on my MacBook. Im either doing homework, on facebook, reading up on the Jets, downloading music and many other things. It is very reliable and I love using it. It is much better than any windows computer.

Starbucks is an important logo for me for several reasons. I love, love, love coffee and Starbucks happens to be my favorite place to get it. It’s also one of the only coffee places that carries soy milk, which is necessary for me because I am a vegan, meaning I don’t consume dairy products. Furthermore, I appreciate the fact that Starbucks has transformed it’s corporate chain from mere coffee shops to those that advertise and embrace a particular lifestyle which consists of peaceful and intellectual individual that appreciate all forms of art including the pleasing and calming music that is always playing in the background. I can literally spend hours there.

Along with Starbucks, the Strand Bookstore logo is extremely important to me because it is my favorite vintage bookstore in New York City. Located near Union Square, it is not only placed in one of my favorite areas in the city, it satisfies my love of reading by carrying all of my favorite books. Along with selling new books, I also love the fact that Strand sells used and vintage books that are not usually for sale anywhere else.

Naturally, two “brands” that mean the most to me are Temporary Residence Ltd. and Merge Records.

Both of these labels have played HUGE roles in my life on an extremely personal level. To start, when I was about 13, I discovered Temporary Residence Ltd. I found solace in the band Explosions In The Sky and I noticed a tiny symbol on the backside of the CD case. I thought it was interesting but never really payed it any attention. Over the next few years I discovered bands like Eluvium and Mono, and once again that little heart logo with “Temporary Residence Ltd.” underneath. It was then that I decided to finally look them up online. From then, I have always trusted that any TRL band I purchase will be a safe choice. Not only safe, but life changing.

Fast forward to the present. I decide I’m moving to New York, and I look at the location of Temporary Residence… Brooklyn, NY. I shoot owner/creator Jeremy Devine an email letting him know how much I adore his records and asking him if there was any way I could be a part of it. He emails back within an hour or so thanking me for the kind words and offering to meet up with me when I come visit. I finally visited him and an internship was born. I began school and work (which I can attribute to one of the three TRL employees, Alfie who used to work at the Apple store and got me my job) and didn’t really have as much time to intern, so the tables turned and now Jeremy is helping me begin my own label.

This is where Merge steps in. I have always been a fan of bands like Arcade Fire, and Neutral Milk Hotel, but I never realized their label (similar to TRL). My girlfriend bought me a book one day entitled “Our Noise: The Story Of Merge Records” and as soon as I opened the cover… I was hooked. That book walked me through every single detail about how Mac McCaughan and Laura Ballance created one of the most successful independent labels out of thin air. At this point, owning a record label was my biggest dream but I had no idea where to start, until I actually read this book. I found a newfound love for NMH and other bands I wish I would have found sooner such as Lambchop, Butterglory, Sebadoh, and Portastatic. Perhaps the largest thing Merge has done for me however, is that book. I basically view it as my bible now and refer all of my questions of what to do next straight to the bookshelf.

These labels have done more for me than anything I can even begin to think of, whether it be mentoring me, or sparking my dream. Either way, each of them are my favorites (hands down) and put out the best music you could possibly hear. I STRONGLY suggest any band from each, and I really hope you guys check them out.

http://temporaryresidence.com/

http://mergerecords.com/

Explosions In The Sky at Reckless Record Store

 The first logo/brand I will talk about is the NFL. Most of us know it stands for “National Football League” and this is pretty relevant in my life. First off I love sports and football is probably my favorite. It definitely ranks right up there in my favorite professional sport to watch on television. However, one of the more prominent reasons I like the NFL is because it brings me closer to my family and friends. I always have friendly and sometimes even heated conversations/arguments with them. My favorite team is the New York Giants (they lost today to the cowgirls’, don’t worry it was a fluke) and I share that with most of my family. I have several friends and relatives who like the Dallas Cowboys and New York Jets (a star logo? green and white color combination? yuck!). Anyways, it’s always fun to talk to family and friends about football and the banter only brings us closer together.

The next brand/logo I will talk about is Acura. This brand of vehicles is important and special to me because it’s the first vehicle I ever drove and it’s the brand of car that I drive around currently. It’s a 95′ Acura Legend and in my honest opinion it backs it’s name. For a car from the 90’s, it’s pretty quick and agile. This car is also special because I’m a person who likes to hang out a lot with friends and family so I use it a lot. I use this car for basically everything so all-in-all it’s very special to me.

– Seebaschan Hardeen

The Metropolitan Museum of Art its obviously not a brand, although they do have certain products on their name in the Museum Store. However, this is a logo in which I recognize myself. As a dancer I’m a lover of art and art history, and the Met is one of the biggest Museums in the world and with the greatest collection. I enjoy visiting the museum every time I can! Also, I really like the design of the logo and how they change the colors every day. I chose the Met and not the MoMa because I’m a huge fan of classical art, but still love the MoMa and their design objects.

The other logo I chose is actually a brand, Mango, a spanish clothing store similar to Zara or H&M, only that Mango does not produce in such large quantities as the other two. I love the elegance on their pieces, even if they are everyday blouses or more formal clothing, plus, they are of the best quality. I myself love design, and I believe Mango is a great brand that is in between normal/popular stores and the top designers. Very stylish.