Healthcare MBA strategic planning — the Mission Statement

Welcome to the blog site for our strategic planning. The work we do here will be preparatory for a meeting the Steering Committee will hold in early February to discuss the issues more in depth, and hopefully get a solid draft of a mission statement and SWOT analysis.

To get us started, I have posted on this blog 2 documents: the Zicklin Mission statement and the 2009 Zicklin SWOT analysis. These will be the first two pieces we tackle.

Borrowing liberally from Prof. Tom Lyons here, we should address three basic points in the mission statement: the purpose of the organization, the values held/addressed by the organization, and the stakeholders.

I don’t think Zicklin has ever had a mission statement for a particular program before (though there may be one for this program and I am unaware of it), so we are  charting some new territory here. But strategic planning demands we know what we are (and are not) about, so we will cast a wide net and boil it down to the final statement later.

We should also bear in mind that a new partner may want some modification of this mission statement. That should not deter us from writing what we believe at this point, but the partnership will entail some changes, so we should be prepared to revisit this at that time.

Here is the Zicklin Mission Statement:

Zicklin School Business

Mission Statement and Strategic Goals 

 

The mission of the Zicklin School of Business (ZSB) is to create and disseminate knowledge, to facilitate student learning, and to promote ethical business practices, while capitalizing on the School’s diversity and location in New York City.

ZSB accomplishes its mission by:

  • Promoting excellence in education through our undergraduate, MBA and other master’s level, doctoral, and executive business programs, to prepare students for success in the global economy;
  • Supporting scholarly research and professional visibility in areas valuable to business and society; and
  • Building a community of students, faculty, staff, alumni, and business through academic centers, non-degree programs, and public events.

Here are some of my thoughts on purpose, values and stakeholders:

Purpose

  • Provide high quality graduate education specifically designed for healthcare administration
  • Foster engagement among academics, healthcare professionals, and alumni/ae.
  • Support tri-state region healthcare professionals in delivering quality healthcare administration

Values

  • High quality business and healthcare education
  • Full certification (AACSB and CAHME)

Stakeholders

  • Students
  • Regional healthcare providers
  • Alumni/ae
  • Zicklin School of Business
  • Prospective provider partner(s)

Begin adding, amending, editing, etc. This will lead us to a stronger discussion in February!

And thanks!

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