The ZSB SWOT runs far afield of where we need to run, but gives at least some indication of points we need to cover. Here are a few of my thoughts for the SWOT.
Strengths
Strong, committed faculty
Committed alums
Able to annually select a cohort of (+/-) 25 students
Program recognized in tri-state region
Program is financially solvent
Excellent program matriculation rate
AACSB and CAHME accreditation (unique in tri-state region)
Midtown Manhattan location
Weaknesses
Lack of internal healthcare expertise
Low marketing profile
Interim academic director
Opportunities
Search for new partner
New healthcare business needs from Affordable Care Act
Threats
MPA/MPH competitor programs (e.g., NYU, Columbia)
New slate of programs (anticipated) from Mt. Sinai
