Rhetorical analysis

NYC Health
The New York City Department of Health and Mental Hygiene is people-oriented, which is reflected in its language style and the way it communicates with the public. By emphasizing “protecting and promoting the health of more than 8 million New Yorkers”, NYC Health uses emotional appeals to establish connections with the public and inspire people’s common concern for health and safety. The use of words such as “especially vulnerable groups” further inspires the public’s sympathy and desire to protect, and enhances the sense of identification with the mission of NYC Health. . The website establishes a unique psychiatric brand by showing its long history as the oldest public health agency in the United States. Since its establishment, it has won the trust and respect of the people of New York.
Such as “annual budget of $1.6 billion” and “more than 7,000 employees in five boroughs”, NYC Health uses rational appeals to show its scale and resources, enhance its professionalism and credibility. Emphasizing “the oldest municipal public health agency in the United States, with more than two centuries of leadership”, further establishes authority through history and achievements. In this way, we can clearly know that the working environment inside is very good, because if the working environment is not good, there will not be so many people, and if the department is not well managed, he will not have an annual budget of $1.6 billion and more than two centuries of leadership. It also expresses empathy through words like health inequality and non-racism. Statements such as “all New Yorkers, regardless of immigration status, ability to pay, and English proficiency, have access to the health information and care they need” emphasize the department’s social justice mission. Such language fosters empathy, especially among vulnerable populations, making them feel happier and more willing to believe. By providing concrete data,
Moreover, the website is also more aesthetically pleasing, as the use of color makes people feel at ease when observing grays and warm tones at night. Graphics throughout the article reinforce the department’s people-oriented culture. The website is concise and user-friendly, and the website design effectively helps users find program resources such as vaccine health alerts, vaccination sites, and mental health care.
The job description for the Finance Bureau intern has a formal tone and is task-focused. It is concise and clearly defines key responsibilities such as “assisting with budget management,” “monitoring financial expenditures,” and “providing administrative support.” Its tone is concise and practical, allowing potential candidates to clearly understand the technical qualifications required for the position. This unique language directly appeals to candidates with a financial or administrative background or interest, highlighting the qualifications and abilities required for the position. Due to the clear assignment, the description effectively attracts applicants with skills for a finance position, which improves clarity and efficiency in the hiring process.
The job posting for the Finance Department Intern is very appealing because it emphasizes relevant skills required for the position, such as proficiency in Microsoft Excel and familiarity with financial systems. The job description is clearly and concisely worded, allowing candidates to understand the technical nature of the position. The description effectively communicates the position by outlining specific responsibilities, such as assisting with budget management, tracking financial expenditures, and providing administrative support. The brief description is designed to attract applicants with relevant skills and experience to apply and help them assess their qualifications for the position. Overall, the description is concisely structured and designed to attract qualified applicants who would like to work in a finance-related field.