Longacre Square! by yg089586 Posted on September 3, 2010 Time Square 1904: Longacre Square becomes Times Square, becoming an iconic world landmark and the most recognized symbol of New York City. 1904 also marked the first celebration of New year's eve in Times Square. About yg089586 5081190214526840 View all posts by yg089586 → This entry was posted in September 7 Assignment, TV24 and tagged 1904, New Years eve, New York Times, Times Square. Bookmark the permalink.