Link Sharing as Controlled Serendipity

A recent post on the Bits blog by Nick Bilton on the New York Times website identifies a useful phrase to describe the growing phenomenon of people sharing links via Twitter, Facebook, etc.: controlled serendipity.

Bilton, Nick. “‘Controlled Serendipity’ Liberates the Web.” Bits. The New York Times. 22 January 2010. Web.

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