5 Principle of New Media Art

Numerical Representation: All new media art become programmable. Those are created on computer programs to numerical form. The pixel, axis and dimension is subject to discrete and algorithmic manipulation. The tiny data has used to represent a digital image for digitization. Each samples is allocated a mathematical value drawn from a defined range

Modularity: Media elements (images, sounds, shapes, or behavior) are structured as allocations of discrete samples. These elements are can be combine to create the better products of media art. Even though the objects are assemble on progress, those do not lose their own independence.

Automation: The computer user manually manipulate or modified the image with commercial software, which is called “low-level “automation of media art creation. While “high-level” automation is media creation by artificial intelligence. Therefore, the media arts are perfectly created itself without human intentionality by numerical coding and modular structure.

Variability: New media object stimulate to a variety of versions from original, unlike the old media only copied the identical products. Completed object sometimes are broken to be modified and customized to a number of different version. Besides, every media art products can be customized to customers’ demand and orders. Hypermedia allows their users to create, manipulate and examine a media database that media elements are stored.

Transcoding: Last principle describe the most substantial consequence of the computerization of media. Computerized media displays and organizes the data and object to transcode for its computer user. New media are consist of two specific layers- the “cultural layer” and the “computer layer”. The cultural layer are the encyclopedia and the short story: the computer layer are process and packet. Two layers influence each other to create new media for a blend of human and computer culture.