What is socially-responsible marketing?
Socially responsible Marketing is a type of method for businesses to try to make their business more ethical in which there will be less harm done to the environment. The company’s job is to take note of what the customer wants and what will make the customer more connected with the business. One way that companies try to connect to the targeted consumer is through the message that they are spreading, and with the message that is being spread to be transparent with the customer. If they do not treat their employees in an unethical manner and the manufacturing process of their product will be good for the environment. As to Gordon, (2021), “Community awareness reinforces the importance of socially responsible activities by a company.”. As it’s important that companies are aware of what is happing in the environment.
How might corporate social responsibility programs be an effective means of building brand awareness while doing so authentically?
Corporate social responsibility also known as CSR is to keep companies in check so their no type of corporate fraud. With also checking that their financial risk to make sure that when advertising a product sales will not go down and with their reputation to not decrease. Also known as risk management where CRS ensures that the product will be safely done with and also makes sure that the company is benefiting, in which the company will be making a profit.
CSR helps companies build a brand’s awareness as it will help the company build its value by itself constructing itself with the needs of the customer. Also helps with being socially aware of the events that are currently happing that being with the trends that are trendy, also with social events that are happing. According to the video, there are points of orientation in which there is the “Global Compact” in which they have staples that contain human rights as that being their environmental protection and there also being labor protection with their also being anti-corruption. CSR also works on how the brand’s products are being made and the way that the products are being marketed.
Is Social-responsible Marketing effective?
Having the method of social-responsible Marketing in a company has shown the way that many customers are more willing to buy products from a company that has an image that aligns with the customer’s ideas. As shown through Mahmood,& Bashir (2020), where they show the importance of a company image where more customers are interested in their product as they saw that the advertisement was targeted towards them. Aswell that many customer care about the way that their products are being made with also the condition of the workers.
Conclusion
Finally, socially responsible marketing is a practice that takes into account the social and environmental consequences of advertising goods and services. While implementing and measuring the impact of these initiatives can be difficult, socially responsible marketing can provide enormous benefits to both businesses and society as a whole. Companies can improve their reputation, and increase sales by encouraging sustainable practices. Furthermore, socially responsible marketing can help to build a more sustainable and fair future. Companies must continue to look for ways to incorporate socially responsible marketing techniques into their company plans in order to have a good social and environmental impact.
