Reading 2

Before I get to know the new media, I am confused about one thing. The internet always seems to know what I am thinking, then precisely push the information and news for me. For example, if I searched online about clothing brands, my Facebook, Instagram, and Weibo are all rounded by various fashion brands and expected me to click it. However, after reading the article, I have a deeper understanding of the new media. The reason is because of the numerical and variability of media. The objects of new media are no longer immutable as the old media. The digital coding and modularization of media objects are more diversified. In the old media age, it’s just a set of artificially coded programs, so that everyone sees the same information.
Compared to old media, now every visitor can get their own version. Computers would automatically generate according to the needs and preferences of the audience. They place the ads by predicting our actions, such as which ads we are interested in and what time we watched the videos. In the age of information explosion, Even though we are at the same time, everyone still sees different information. The improvement of the internet might make it easier for marketing to track customers’ needs, to  promote topics of interest to everyone based on their choices, thus increasing sales. In some ways, it also brings convenience to the public. We don’t need to seek the news we want to watch. We can open the mobile phone and get it. However, from another perspective, as a consumer, our every move is also monitored. It seems we stripped naked by others, and we no longer have our privacy.
On the other hand, if every piece of news is targeted according to previous interests, it means that the type of story we see every day is unchanged. If we do not cognitively look for another area of information, our knowledge will frame within a particular area. The development of the age always has two sides; it depends on how we look at it.