This logo for Spartan Golf is great. It’s very sophisticated, but at the same time very clean cut and sharp. The motion of the golf club swing and man swinging it himself make the shape of the side profile a spartan soldier. It’s a double image and people are always intrigued by those so I feel like it’s one people will easily remember. I love the use of the white space, and how it’s all black. I think the spaced out lettering works great underneath because it gives the head somewhat of a platform to rest on, and overall I think it’s a very well thought out  and clever design.

Here is a spread from a page in Nylon magazine. I think it’s a very successful design because it’s very unique, creative and fun. I love how the pictures look as though they’re cut out and placed on as a collage. I feel like collages are hard to create and be successful at looking good, but here I love it and think the designer did a great job. I think it’s important to pay attention to the overall shape the images collaged together will make, especially regarding the border. I think what plays a big role in making it successful is the bit of collage/photos on the bottom because it balances it out with the top, and brings the whole piece together. I also love the two little captions, word, and texas illustration are thrown in random places but consistent in color and font. I also think the text works well at the size it is, it’s tiny and allowing the images to dominant the page but it’s still readable. Something that caught my attention was how the paragraphs all start at different heights, and this inconsistency works here because it goes along with this messy, thrown on there vibe you get from looking at the piece.

Here is an ad for Baby-G watches, and I think it’s a successful design. It’s very colorful, but the white background and three white watches stop it from being too colorful and balance it out. I think that the text bordering around the image works well and gives the ad movement.

Next is this Rays. This isn’t a horrible design, but it’s far from clever. Also, the little golden sparkle just doesn’t seem to fit for what a sports team should want to represent. I feel like it’s very dainty and feminine, and it just reminds of something you would see on a jeweler logo. And plotting the team name “Rays” on top of a baseball field? It just seems unoriginal. When you’re representing a specific sports team, I feel like the logo should be unique and personal to that particular team. Not contain something that any team could have used.

Here I feel like there’s too much going on next to the photograph. I think there’s too much illustration, and the photograph itself is very strong and all that’s next to it isn’t necessarily needed. I also think it looks funny how the text next to the photo lines up with the head, then lines up with the ear.

Here is the new Yahoo design which was just reviled a couple of months ago and I really dislike it. I think the 3D effect looks too cheesy. While reading peoples’ comments on the new design, somebody pointed out that with their older logo, the Y had such distinct details that you knew it was the yahoo y. With this, you can’t do that. Overall it does nothing for me. Yahoo is obviously a well established company and for a company that big and well known to change their logo I think it should have been… better? “The new logo doesn’t communicate any sort of new vision, purpose, or meaning to the brand. So: Why bother in the first place?”