The method of punch cutting was very tedious. In
the times that it was used, punch cutting was viewed as a career choice. The
level of patience and precision that it took just to design a single letter is
unbelievable. The worker would need a very sharp eye and steady hands for this
kind of work. Thanks to technology advances programs like Indesign make
designing letters seem like child’s play. An assignment for this course would
take me months to finish and submit using the punch cutting method. I can only
imagine the countless amounts of raw material that were used just to accomplish
a simple task.
Author Archives: Jorge Hernandez
Blog #3 Jorge Hernandez
This design is successful, because the typeface that was chosen gave the advertisement a sophisticated look. The white letters over the blue polo shirt added to the consistent color pattern. I like how the placement of the cologne bottle is at the bottom of the advertisement, because it is the last thing you see.
Blog # 3 Jorge
This is a successful design. The use of negative space really makes the crowd pop out. The short phrase accompanied by the powerful imagery gives this advertisement an epic feel. The color contrast is a nice touch.
Blog # 3 Jorge Hernandez
This design is unsuccessful, because it is too cluttered. The amount of people in this image takes away from the information that is being given. The facial expressions of the paparazzi don’t make sense with Pitbull’s action.
Bog # 3 Jorge Hernandez
This design is unsuccessful, because the humor in the advertisement makes the product less attractive to the consumer. The strange image grabs your attention and doesn’t allow you to acknowledge the name of the glasses. The patch on the bottom right corner seems out of place.
Blog # 3 Jorge Hernandez
This design is unsuccessful, because the dramatic image that is displayed overpowers the message. The words are tiny and very difficult to read. Comparing a tragic day like 9/11 to cigarette addiction is offensive.
Blog #3: Jorge Hernandez
I believe the design of this Nikewomen’s advertisement is successful. The message was made to empower female athletes and women in general. The contrast between the grey image of a woman and the colorful background makes this piece interesting. The words do not take away from the image. Instead they help get the message across by representing the curvature of a woman’s hips.
What is Graphic Design
Graphic design is able to capture the audience’s attention without the use of any verbal announcements. Graphic communication is like a time machine that encapsulates the author’s or illustrator’s message. Vocalizing your mission statement to an audience may get your message across, but the use of graphic design would ensure that your message never falls on deaf ears. In my opinion, it is much easier to remember a photo or a colorful title than it is to remember what someone said.
My question to the author is, when are verbal and visual communication both present? A possible answer to this question would be, in the film business. When filming a movie the director must constantly think about these two ways of communicating to the audience. It is essential to creating a good movie with a clear message.