Author Archives: Michelle

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Michelle Serpico HW #3

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I think this design is successful because it immediately grabs the viewer’s attention. In addition, the largest text is playing into the image by having the word “hold,” and then having the lizard on his head have a tight hold on his head. The image portrays perfectly what the text and brand is trying to convey.

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I think that this design is successful because the viewer can immeadiately identify with the symbolism of the picture and connect everything that the image is into their own words. However, I think there could have been larger text on the bottom of the image, rather than just a small logo.

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I think this design is successful because it is in a simple readable font, and the rest of the design is barren, which demonstrates the message that the company wants. Which we can assume is to conserve water.

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I think this design is unsuccessful  because it really didn’t require a lot of creativity and the branding is not obvious, basically all we know is that there is a lemon inside something. images-1

I think this design is unsuccessful because I feel the designer could have used a better image to pair with the message. However, the design does have good consistancy through the utilization of color.

 

This just makes no sense at all.

Typesetting/Punchcutting

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I think this method would hinder the amount of creativity that could be put into a design. Whilst, it is truly fascinating and cool how he puts so much time into each letter, I can imagine that after doing all of that work, I’m not sure I would still want to, or be able to make a design with type similar to that which we make in class. I would love to learn how to do all punchcutting, but it really does make me appreciate modern design programs by putting into perspective the amount of time it used to take to set type. It must have been so incredibly frustrating to get something wrong after you had worked so long to make it perfect. Watching these videos gave me a lot of respect for the people who had to do this.

What is Graphic Design- Michelle Serpico

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This article caused me to ruminate about the necessity of both logical skills and creativity in the field of graphic design. As with every field, there is a standard basis of what came before the modern ideologies; often this basis is constructed of raw creativity, untouched by studies that will improve it, and experiments that will expand it. Graphic design can surely rely a lot on the psychological facts that have been founded on various studies of what is most eye-catching, but after a point design always reverts back to a certain level of creativity. Consequently, graphic designers must be both calculating and opinionated in their work. They have to respect the facts, but also respect their judgment; what may look good to them and a majority of people may not look good to others, and that is where the facts or their creativity may be working against them. Graphic design is a gamble no matter what, trying to sway an entire audience is no easy matter, but what I find truly astounding is the power a graphic designer can hold over an audience to sway them in the first place.

I would like to pose the question, “How much psychology goes into creating a logo that can support a brand and its image?” The probable answer to this would be that particular colors and symbols can create an impression in someone’s mind that can cause them to lean in a predisposed direction; for example, there are statistics that state the color blue can generate feelings of seriousness, professionalism, and calming. After a designer uses such aspects to assist them in creating an appropriate basic theme, then they can start to incorporate specifics of what they want that logo to say both visually and linguistically.