Author Archives: Rory Kwong

About Rory Kwong

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Good Design and Bad Design

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GC 2

 

I think this ad is a very effective one. It instantly tells the viewers that smoking can cause a disease. The dirt is shown in a dying person figure.

GC 10

 

This ad is pretty successful. It simply uses French fries to illustrate the logo of wifi. It tells the viewers that there’s wifi in McDonald by using French fries which is one of the most popular food in McDonald.

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This ad is telling that its color pencils are identical to real colors of real things. This ad shows that purple color is resemble to eggplant’s color.

GC 8

 

I think this ad does not tell its purpose. This picture doesn’t show the effect after applying the mascara. The ad should show the lushes are extended and the volumes are increased on a model.

GC 4

 

This is an ineffective ad. Using a lizard doesn’t really tell the meaning of its slogan “natural protection.”

GC 9

 

This adidas ad cannot tell what product they are selling. It’s just simply a landscape photo.

Punchcutting

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The man who show how to punchcutting seems to have patience because finishing a production requires lots of time. Unlike today’s graphic design with computer, we can print a one page article within a few seconds. According to my observation, the man uses plastic film to trace the word “R” which is similar to the tracing paper I used for the first assignment. Also, the man try to perfect the edge little by little. I think this is the attitude toward our designing process.

What is Graphic Design

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This article gives me the basic idea of what graphic design is about. The main purpose of doing graphic design is to persuade and amuse someone and it also send out message to the viewers. Unlike doing fine art, graphic designers are the link between client and audience. Graphic design are more business oriented. Some ideas and the final decision are made by the clients. It is not all about what graphic designer what to do. With the new technology, graphic design can be represented by drawing, painting, photography and computer. I learn that the main tools are image and typography. Typography, which is a new word to me, means representing ideas by words. Designers make the decision on how to express the moods and emotion with typeface or type size. Also, symbols and logos are the more abstract but impressive way to present an idea or company.

I have one question about what logotypes is about, and what is the different between symbols and logos. The article states it is a corporate identification. But I still don’t understand what it is. I guess logotypes are generally used by business corporation.