Above are three logos (Kate’s Florist, Melon Tech, and Tree Doctor) in which I feel are bad design examples. The logo for Kate’s Florist looks like three images (which were not properly edited) pasted onto and oval shape with the company name on it. The second, Melon Tech, looks more like a daycare’s logo than an IT company. The image and colors do not go with what one might associate with an IT company. Lastly, the Tree Doctor logo has too many images in it. Each one is competing for attention. In addition, the letter “r” in tree is somewhat hidden because of the tree behind it.

To illustrate good design, I chose an illustrated design of a deer’s skeleton, another company logo, Gale Vehicle Management, and a human skeleton design. The deer illustration is well designed. The skeleton does not look like a lifeless thing. There is still form and movement to it. As if it is still walking through the forest. In addition, the typography created/chosen to identify what type of skeleton it goes really well with the illustration because it somewhat follows the lines of the skeleton in a way. Or maybe it is because it looks straight and solid and is what we would associate how bones feel and look.

The logo for Gale Vehicle Management works because the way the image for the car was designed. It is very streamlined and gives the illusion of a fast car driving against gale force winds. The way the gradients on the words Gale Vehicle along with the image also gives the illusion of movement and form.

The human skeleton design is a great example of how to use text to create an image. The word for each part of the body is used to create the skeleton. Different sizes of the font is used to help the design as well. Lastly, the design also has movement, the same as the others.