As I watch the process, I realize that it takes craftsmanship to work with all the tools. I think it is really cool to be able to do this because organizational skills and planning skills are developed due to the precise nature of punch cutting. I like designing in this point in time because programs like Indesign allow me to implement the ideas of design with out having to produce each letter in a tedious manner such as this.
Author Archives: andres.zapatagutierrez
Blog Homework 3. Andres Zapata-Gutierrez
Designs that work:
This ad for band aids advertising their flexibility is genius to me. Everyone is familiar with the Hulk and the image lets the viewer realize the main point of the ad. The type on the product’s package works as the caption of the image. The two elements are very well combined because the idea behind them makes total sense.
This image is designed with type alone. The world play is clever, the words “PERSEVERE” and “PERISH” combined because they both have the same root. “PERISH” has perished and “PERSEVERE” is still standing. The type is used to illustrate the meaning of the words.
I think it is very interesting and confident to do this with a design. Basically the main idea is left alone while the rest of the details and the brand are crossed out with a red line. It is almost as if they were saying “Here is all you need to know, now carry on”. I like it.
Designs that do not work:
I think this design looks really cool, but the amount of effort that takes to be able to read it throws me off. They sacrificed efficiency for aesthetics.
What does not work for me here is the color contrast. The bright purple does not work with the feel of the drink. The same design exists with a yellow label, and i think is way better than this one.
In this design, I am not getting the message. The meaning and the human parts on the type relate on a very shallow level. I get the heart the girl is holding is supposed to add to the meaning, but i still think this design is not saying much. Plus i feel like it lacks class.
What is Graphic Design -Andres Zapata-Gutierrez
The article helped me to have a clearer understanding of the process that takes place when a graphic designer works on a project. I now know that the designer’s job is to connect the client with the audience by delivering the client’s message in the most effective way.
Since graphic communication is a blend of various fields put together, like typography, photography and marketing research, I imagine that there are specialists in each field. Does the designer come up with the idea for a project first, and then seeks the input of production specialists?, or is the designer part of a team from the start?. My guess would be that the designer can do either one of the above. I think the size of the project can influence how much help from other people a designer or group of designers and specialists need. And if they are part of a big firm, the size of the group and type of specialists for a particular project would be determined by management.