This design was used as an ad for kitkat. I thought this was utter brillance. Everyone pretty much knew what it was. It looks like a kit kat that had it wrapper slightly ripped off. The ad also serves as a chair as well.

I thought the design was successful because they turn the city and made it look as it was part of a bicycle wheel. The text was nice and big so you knew it was about a marathon. The idea was about the marathon in the city.

The design for this was smart. It was centered towards the males. They put the car inside a glass box. It resembles those glass boxes where it say ” break in case of emergency ” but instead it says break in case of adventure. The car itself give a sense of adventure and they  wanted you to have that idea

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This was a rather unsuccessful design in that they had the jeans in the picture but the idea of jeans was not there. It was put in a rather unique situation that would not make the buyer say ohh I want to buy a pair of jeans.

This design was for a car. There is a picture of a car ” sort of”. The car not really there. The words don’t match the picture. The picture look more for eggs than a car. The words can not relate to the picture.

The design for this doesn’t work. The idea of adding a new flavor is great. The idea of a lime pissing in your drink is not. It provides a revolting idea about your drink which you do not want you consumer to have.

I think this ad is a very effective one. It instantly tells the viewers that smoking can cause a disease. The dirt is shown in a dying person figure.

This ad is pretty successful. It simply uses French fries to illustrate the logo of wifi. It tells the viewers that there’s wifi in McDonald by using French fries which is one of the most popular food in McDonald.

This ad is telling that its color pencils are identical to real colors of real things. This ad shows that purple color is resemble to eggplant’s color.

I think this ad does not tell its purpose. This picture doesn’t show the effect after applying the mascara. The ad should show the lushes are extended and the volumes are increased on a model.

This is an ineffective ad. Using a lizard doesn’t really tell the meaning of its slogan “natural protection.”

This adidas ad cannot tell what product they are selling. It’s just simply a landscape photo.

Let’s start with the bad. http://www.baruch.cuny.edu/careers/

Unfortunately, I had to choose our own Starr Career Development Center’s homepage for the bad design. It isn’t necessarily ugly, but it is very confusing and convoluted. It fails in its primary purpose – to inform. It is an absolute pain to navigate the site, and pages with resources are laborious to navigate. Students typically just go right to StarrSearch since that is readily available. Suffice it to say, the poor design means that many incredible resources are unknown to most of the student body. Even if you know what you’re looking for, it is hard to discover it.

http://momconfessionals.com/wp-content/uploads/2013/08/ebaynow.png

For good design, I actually went with the eBay ads from the NYC Subway system. They are very clean, crisp, and clear – you can read them from a mile away. Plus, the use of white space not only gives it this elegant feeling, but ironically makes it pop out against the other ads which are usually very crowded. Illustrations are used effectively.

I think this billboard is very successful, because the imagine gives a clear message of promoting Law & Order in a very creative way. It grabs attention and works with the environment. The design looks lively and real. There doesn’t have to be any quotes or writing because the picture already delivered the message.

I think this advertisement by Gold’s Gym is very successful because it grabbed my attention and the picture works very well with the quote “Put away your winter clothes” . It is very creative and it is also very motivating. I like the zipper theme, which is in the picture and near the quote.

I think this advertisement is successful because it delivers the message, that the beach doesn’t clean itself. The photo shows a broken glove trying to pick up itself on a beach. It put focus on to the trash and the glove because the background of the beach is very empty.

I think this is an unsuccessful McDonald’s advertisement because the message unclear and confusing. It trying to deliver the message that a new McDonald’s opened by showing a baby Ronald McDonald. The text on the top is too small and hard to read. The baby clown can mean many different things for example like a horror movie.

I think this is another unsuccessful McDonald’s advertisement because the message is also unclear and weird. Its trying to deliver the message the real milkshake now with double flavor with a picture of an udder making a peace sign. This advertisement doesn’t make milkshake appetizing.

This advertisement of Aquafresh is unsuccessful because the message is presented in a odd way. It is trying to deliver the message that  flexigel is a flexible toothbrush by showing a toothbrush going in from the mouth and coming out from the ear. It looks painful rather than useful.

I think this design is successful because it immediately grabs the viewer’s attention. In addition, the largest text is playing into the image by having the word “hold,” and then having the lizard on his head have a tight hold on his head. The image portrays perfectly what the text and brand is trying to convey.

I think that this design is successful because the viewer can immeadiately identify with the symbolism of the picture and connect everything that the image is into their own words. However, I think there could have been larger text on the bottom of the image, rather than just a small logo.

I think this design is successful because it is in a simple readable font, and the rest of the design is barren, which demonstrates the message that the company wants. Which we can assume is to conserve water.

I think this design is unsuccessful  because it really didn’t require a lot of creativity and the branding is not obvious, basically all we know is that there is a lemon inside something. 

I think this design is unsuccessful because I feel the designer could have used a better image to pair with the message. However, the design does have good consistancy through the utilization of color.

This just makes no sense at all.

This is a very successful design because first of all, the designer’s message was to prevent people from littering and polluting the ocean with garbage. So in order to make it effective, he or she chose to use sushi, a snack that contains seafood from the ocean, disguising it with a paper bag for the rice and filling. So by using blue, bold text, the viewer can immediately realize that this is a warning to prevent people from throwing trash into the waters as whatever you eat may have came from there. It does seem to give a psychological effect on the viewer.

This is another successful design that I really like. First of all, there is little text which can sometimes be beneficial to the viewer since we want to read things that are fast and brief. Here is a image of a bottle of Tabasco hot sauce which you can already tell is really hot from the smoke coming out from behind. Using negative space was a very smart idea since the bottle is a bold color so using white will bring the image closer. For the text, the designer used the contrast of bold letters as well as size.

This is an obvious design that is brief and concise. It’s  a McDonlads ad that uses big high def images of satiating hamburgers to lure the viewer into buying McDonalds products.

Unsucessful Designs

This is a poor design since it is really hard to read with the type being too flashy. I also don’t see how the background helps convey the message of the text whatever the message is.

I really don’t understand what’s going on in this design. How does rock climbing have anything to do with the word Shakeout? I like the negative space but no clear message.

This was one design that gave me a headache. There was way too much text, too much going on for one design. I don’t even want to read it since the spacing of words were cluttered all over the place. SOmetimes its best to make things simple with a few words and an image.

Above are advertisements that have been unsuccessful. all three of these advertisements have not shown me their meaning. An advertisement is sup[pose to say something to it viewers without words and none of these do this.

The first image I was very confused why the lady had a white paste all over her hair and it wasn’t until I looked at the tiny font that I noticed that it was suppose to look like glue. In my opinion it looked like a bird had pooped on her head and that had nothing to do with this advertisement.

For the next two pictures they both have still left me to be confused. What are they trying to tell me? what is their purpose? These are not questions that people should be thinking about when they see and advertisement. In my opinion when people view a picture or an ad they should be left with an idea or purpose of it.

These last three images are successful ads in my eyes. their colors work with one another, I can see a concept and I enjoy viewing them. I believe that anyone that sees these ads can tell what they are for and understand where the creator was trying to go with it.

In the first image I felt that it was very creative for the designer to do that with the fork. It show the viewer that it is for a place that has to do with rock and roll as well are food. Being an advertisement for The Hard Rock Cafe it really showed the audience what their brand it about and that is what an advertisement is suppose to do.

As for the Tide image I thought that it was funny, cleaver, eye catching, interesting, and very creative. I love this advertisement because it shows the audience that is about cleaning those messy stains and that it is not a problem for them. It is genius!

My final ad is about the winter collection of Essie nail polish. I think that this works because the white background helps the colors to pop and shows views what nice colors they have. It is simple and colorful and gets their point across which is why this is a image that actually works.